Are you looking for the best paid social agencies to help you unlock the full power of social media marketing? We’re here to help.
With over 6 billion people on social media, you need a strategy to reach your target audience on TikTok, Facebook, and Instagram. Unfortunately, organic social media marketing has limits.
Paid social strategies can promote brand exposure, attract new customers, and raise sales. Social media paid marketing can help you reach more relevant audiences and develop quickly.
Paid social methods can be challenging to manage in a volatile environment with changing ad kinds and customer preferences. The best paid social agencies use their skills, insights, and knowledge to maximise ROI.
So many companies offer comparable services—how do you choose the correct one? This concise list is the result of our extensive research of major marketing organisations.
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How to Choose the Best Paid Social Agencies
There’s no one-size-fits-all strategy to picking the right agency to work with on your marketing campaigns. However, if you’re looking for social media success, there are definitely a few key factors worth keeping in mind when examining your options. Here are some of the crucial points we paid attention to when choosing companies for this list:
- Channel expertise: There are dozens of social media channels to choose from. The right agency for you should be an expert in your preferred platform. Pay close attention to companies certified by organizations like Meta (for Instagram and Facebook), in particular.
- Audience insights: Social media campaigns (paid or organic) work best when they’re tailored to your specific target audience. Your agency should understand your industry, the customers you serve, and their specific pain points and goals.
- Results: You don’t want to pay for campaigns that aren’t driving measurable results. Look for agencies with an excellent track record for high ROAS and ROI on social campaigns. You can usually find insights into their success through case studies and reviews.
- Service scope: Paid social agencies can help you with everything from audience research and targeting, to content creation for ads, bid management, and more. Some may offer complementary services such as paid media marketing solutions.
- Customer support: Ultimately, great support is crucial to a good relationship with a social media marketing agency. They should be able to answer any questions you might have promptly, and communicate with you consistently throughout your relationship.
The Top 11 Paid Social Agencies
There are thousands of companies around the world today offering paid social marketing services. To create this short list, we focused only on the companies with extensive expertise, a great track record, and a strong commitment to customer service. Here are our top picks.
1. The Graygency
Notable clients: Lick, Bibado, Zone3, Exalt, Alexandra Miro
Putting ourselves at the top of a list like this is trite, but we believe we’ve earned it, and our fantastic case studies show that our clients agree. As a paid media and performance marketing pioneer, we change brand perceptions and drive steady growth.
With cutting-edge technology, comprehensive market data, and our own performance index, we ensure every sponsored social campaign delivers significant results for our clients. Meta-based advertising, TikTok marketing, and brand building are our specialities.
We can even write high-quality material to highlight your business’s strengths. Our clients trust us to deliver endless leads and new opportunities, and we always live up to their expectations.
Top Services:
- Paid Social (all channels)
- Brand marketing
- Paid search
- Performance creative
- Performance marketing
- Email marketing
- Marketing strategy
2. Soap Media
Notable clients: Clogau, Growth Lending, AA Tyres, Money Supermarket
One of the highest-paid social firms, Soap Media is a full-stack marketing agency that customises services for diverse sectors. This digital marketing company uses data-driven campaigns to increase brand exposure and customer interaction across media.
This brand offers paid and organic social media marketing, remarketing, retargeting, influencer marketing, and organic SEO.
End-to-end research, focus groups, and persona development are Soap Media’s strengths in understanding your target demographic..
Top Services:
- Paid Social
- Social Media management
- SEO
- Market research
- Competitor analysis
- Content development
- Budget management
3. Firebelly Marketing
Notable clients: Fiji Water, Filmland Spirits, DaVinci Gourmet, Shadow Ranch
Firebelly Marketing is one of the more “niche” paid social agencies on this list. They focus most of their attention on food and beverage companies, although they have worked with other brands, such as Netflix, Sony, and Cisco. Unlike other companies, Firebelly Marketing concentrates 100% on social media – so if you’re looking for SEO and paid search, you may need to consider an alternative.
However, their social media marketing services are pretty versatile. Alongside working with you on paid campaigns, Firebelly can help you with content creation (including video creation) for organic social strategies. They also offer social media management services, and influencer options.
If you want an insight into this company’s expertise in the social media marketing space, definitely check out their podcast, for behind-the-scenes discussions of case studies and customer stories.
Top Services:
- Influencer marketing
- Paid Social
- User-generated content marketing
- Organic social media
- Social media management
4. We Are Social
Notable clients: Activision, Starbucks, First Direct, King
Another of the top paid social agencies focused exclusively on social media marketing, “We Are Social” is a UK-based firm with an excellent track record. This company doesn’t just work with you on bid management and strategy development. They’ll also create high-quality content for you, from ad messages, to videos, and infographics.
The company works with a wide range of firms from different industries, including sports stars, and retail brands. Plus, they partner with companies like “Make My Day” to help you tap into new innovative marketing strategies, like augmented reality campaigns.
We Are Social are also experts in PR and outreach, so if you’re looking for help connecting with relevant partners in your industry, they could be a great pick for you.
Top Services:
- Paid Social
- Organic Social Media
- Social Media Management
- Influencer Marketing
- Content Creation
5. Spin Brands
Notable clients: FujiFilm, Universal Music, Magnet Kitchens, ASUS
Self-defined as a “creative-first” organic and paid social agency, Spin Brands is another UK-based company that works with organizations in a huge variety of different industries. These social natives understand with exceptional clarity how each social platform works, and give their clients in-depth insights into how they can make the biggest omnichannel impact.
Beyond creating your paid social campaigns for you, and implementing organic marketing strategies, Spin Brands also offer a range of performance marketing services. Their team of experts can also create videos and content on your behalf. Plus, they’ll regularly share insights into the impact of your strategy, with in-depth reports and analytics.
If you’re looking for a data-driven company with a creative side, and a strong network of influencers you can tap into, Spin Brands is a good choice.
Top Services:
- Paid Social
- Community Management
- Social Strategy
- Content Creation
- Influencer Marketing
- Social Media Management
6. Viral Nation
Notable clients: Activision, Uber, Logitech, Meta Quest
Viral Nation gets a lot of attention in the marketing world, for good reason. This full-service marketing agency specializes in a wide range of services, including paid social, paid search campaigns, and even SEO and content marketing.
One of the things that makes Viral Nation such a good choice for companies investing in social media marketing, is their incredible influencer network. They actively seek out opportunities to interact with well-known thought leaders in your space, to give your organic campaigns a boost.
Plus, they offer access to plenty of tools and applications you can use to optimize your campaigns, build creative content from scratch and more.
Top Services:
- Performance marketing
- Paid Social
- Paid search
- Strategy development
- Business Intelligence
- Influencer Marketing
7. Crowdcreate
Notable clients: The Sandbox, Anker, Lenovo, Casper
Although Crowdcreate serves companies in a variety of different industries, they really shine when it comes to developing robust paid social and organic marketing campaigns for innovators in the cryptocurrency and technology space. This company has worked with some of the biggest NFT developers and startups in the world.
CrowdCreate’s team offers an ever-evolving range of services, branching from PR marketing and strategy development, to social media marketing and video campaigns. They also have a unique influencer network, which they use to source potential thought leaders that can boost your brand’s visibility on any channel.
Crowdcreate also take a bespoke approach to each marketing strategy (just like the Graygency), helping companies craft marketing strategies based on their specific audiences, as well as insights into their top competitors.
Top Services:
- Paid Social
- PR Marketing
- Outreach
- Social media management
- Influencer marketing
- Content creation
8. Sociallyin
Notable clients: Nikon, Lumenis, Bear Paw, NetApp, Samsung
Award-winning agency, Sociallyin is 100% focused on the social media landscape. Every service they offer is designed to boost your visibility and marketing results from top channels like Instagram, Facebook, LinkedIn and more.
Like many of the top paid social agencies, Sociallyin are a results-driven company that leverages analytics, reports, and cutting-edge tools to drive measurable improvements in online performance. They create content for you in-house, and can even help you come up with ideas for long-term campaigns or experiential strategies.
One particularly great thing about this firm is that they can create all kinds of content for their customers, including professionally-shot videos and product demonstrations. They even offer access to makeup artists, talent sourcing teams, and professional editing experts.
Top Services:
- Paid Social
- Organic Social
- Social Media Marketing
- Influencer Marketing
- Content development
- Audience Analysis
9.NinjaPromo
Notable clients: Logitech, Samsung, Fantom, Revolut, Kucoin
NinjaPromo is a little different to most of the top paid social agencies, for one main reason. They offer customers a “marketing as a service” solution, which basically allows each company to bundle all of the services they need into a single package they can adjust each month.
Alongside managing and creating your paid social campaigns for you, NinjaPromo’s team can produce videos on your behalf, connect you with influencers, design PR and Outreach campaigns, and even manage your community too. They also offer a wide range of lead generation services, alongside SEO, and branding options.
The company has achieved some impressive results for well-known brands, and they have expertise in a range of platforms, from Facebook Ads, to YouTube and LinkedIn ads. Plus, despite being a global company, this firm always takes a personalized approach to delivering excellent customer support.
Top Services:
- Paid Social
- Influencer marketing
- Audience targeting
- Strategy development
- Paid Search
- SEO
10. Socially Powerful
Notable clients: Asus, Biolage, Savage Fenty, Beko
Based in the US, Socially Powerful is an influencer marketing agency first and foremost, but they do offer a wide range of social media marketing services. The company takes advantage of cutting edge technology, such as AI and automation tools, to deliver highly bespoke and powerful marketing services to customers from virtually every industry.
This firms works hand-in-hand with their clients to enhance social media visibility, and increased returns on investment from paid media. They also offer access to in-depth analytics and reports, to help you build insightful customer personas.
Thanks to the company’s global reach, they have no problem creating campaigns that extend across different borders and cultures, so they’re a great choice for worldwide brands. They’re also trusted partners of Meta, and TikTok.
Top Services:
- Paid Social
- Social strategy
- Social media management
- Social Community Management
- Video production
11. The Social Shepherd
Notable clients: 19 Crimes, ACAI, Corston, Lumene
Results-driven social media marketing agency, The Social Shepherd, believes social media is the most powerful tool for effective digital advertising. This company helps ambitious brands to grow with a combination of paid campaigns, social media management, and influencer campaigns.
The Social Shepherd has won a number of awards, including the “Best Direct Response” campaign award. Plus, they offer clients a highly customizable range of services. For instance, you can purchase comprehensive packages that combine paid social strategies with content creation, social listening, and community management.
Speaking of content creation, the Social Shepherd can help you seek out compelling user-generated content, design animations and videos, and build beautiful graphics for social channels.
Top Services:
- Influencer Marketing
- Branding
- Paid Social
- Video creation
- Organic Social
- Social Media Management
Work with the Best Paid Social Agency: The Graygency
In today’s rapidly-evolving digital world, managing paid social campaigns is far from easy. With so many channels to consider, all with their own different trends and features, it’s easy to lose track of your marketing budget. The best paid social agency will ensure you can get the best return on investment for every penny you put into your social campaigns.
The Graygency’s extensive experience in paid media and performance marketing makes us the perfect choice for companies looking to leverage the power of social media at scale. We help companies large and small achieve incredible results with paid campaigns, whether they’re looking to boost brand awareness, strengthen their reputation, or increase sales.
Find out how working with the best paid social agency can unlock new opportunities for your brand. Reach out to The Graygency today for a free consultation.
FAQs
What does a paid social agency do?
A paid social agency works with companies on social media advertising campaigns across channels like Facebook, Instagram, LinkedIn, TikTok, and beyond. They help you make the most of your advertising budget when you’re investing in paid media, and give you the tools you need to increase brand awareness and conversions.
How much do paid social agencies charge?
The price you pay for your services form a paid social agency can vary, depending on factors like the length of your campaign, the amount of support you need, and the number of channels you’ll be promoting your business on. The best marketing agencies, like the Graygency, will give you clear insights into what you can expect to pay throughout the process.
Is paid social media worth it?
Paid social media campaigns offer an excellent way to grab the attention of a specific target audience when you’re trying to increase brand awareness and optimize conversions. Paid campaigns can be even more effective than organic social media strategies, particularly during the early stages of your company’s growth.
Want to learn more about finding top paid media agencies ? Try these articles below:
How To Choose The Right Agency For Your Brand
The 11 Top Paid Media Agencies to Work with This Year
