Paid Search
For over 3 years we've been in partnership with The Graygency. What truly sets them apart from other digital agencies is their consistent and exceptional level of care and attention given to our account. Andy, Oliver, and the entire team genuinely show interest in understanding the intricate details of our business, and their sense of ownership for achieving results is truly commendable. Their proactive approach and responsiveness have surpassed our expectations.
Reto Peter, CEO Edit Suits
In a challenging landscape our team focuses on what can be measured based with your Paid-Search activity. Our focus is on tying performance back to commercial metrics including cost of acquisition, Net profitability and incremental sales. We provide access to our own Marketing Mix Models to all brands as standard.
Content sits at the forefront of a successful paid-media campaign. As a brand it is always helpful to have suggestions for concepts and creatives, our team ensure your are never short of ideas. We combine this with our proprietary creator-science tool to analyse the performance of copy and creative assets and relay this information back to creative teams
Whether your objective is incremental sales, brand recognition or improving performance metrics we have tried and tested Test & Learn protocols to reach your business objectives.
We blend traditional and AI-driven Paid Search expertise to give you a competitive edge. By leading rather than following industry standards through continuous training and testing, we keep you ahead. Our innovative approach translates to real marketplace advantages.
Your marketing strategy is constantly evolving, as your partner we keep you ahead of your competition through trend monitoring, dialogue with the platforms as a premier partner and access to Beta features.
In a challenging landscape our team focuses on what can be measured based with your Paid-Search activity. Our focus is on tying performance back to commercial metrics including cost of acquisition, Net profitability and incremental sales. We provide access to our own Marketing Mix Models to all brands as standard.
Content sits at the forefront of a successful paid-media campaign. As a brand it is always helpful to have suggestions for concepts and creatives, our team ensure your are never short of ideas. We combine this with our proprietary creator-science tool to analyse the performance of copy and creative assets and relay this information back to creative teams
Whether your objective is incremental sales, brand recognition or improving performance metrics we have tried and tested Test & Learn protocols to reach your business objectives.
We blend traditional and AI-driven Paid Search expertise to give you a competitive edge. By leading rather than following industry standards through continuous training and testing, we keep you ahead. Our innovative approach translates to real marketplace advantages.
Your marketing strategy is constantly evolving, as your partner we keep you ahead of your competition through trend monitoring, dialogue with the platforms as a premier partner and access to Beta features.
Meet the specialists
behind our work
Meet the specialists
We work side by side with you to shift perspectives and drive transformative growth for your brand now and in the future. With a maximum of 5 accounts per team, we prioritise strong relationships and your long-term success.
Tobias Filt
PPC specialist
Nanna Hansen
Data analyst
"Working with the team at The Graygency has been great, they integrate well with our team, communicate and report well all while providing insight into performance with a deep understanding across all channels and a structured approach to creative, testing and scaling."
Damian Soong, CEO Form Nutrition
Our tech
Our tech
We have designed a suite of proprietary tools to cut through the noise and focus on what is important for our team and partners..
With over 56% of Paid-Media performance attributed to creative performance, we deliver in-depth analysis of your brands creative performance metrics directly to your creative team.
No jargon, just actionable insights that drive creativity..
Tap in to our performance index containing an overview of performance information including targeting, spend distribution and advertising costs across all Paid-Media channels and categories.
Our inventory monitoring system delivers automated updates on your stock levels including broken stock and replenishment. Our alert system also tracks the sell through of SKU’s in relation to the seasonality of collections. Our goal was to reduce inefficiencies in advertising broken stock, wasted spend and highlight opportunities to prevent deadstock..
Our system logs your paid media performance and any shifts in website performance. This allows us to check your brand vitals and adapt strategy if required..
On average platform outages occur twice a year per advertising platform costing brands and advertisers thousands in lost spend. In response to this we created a “kill switch” allowing us to pause activity immediately and prevent wasted spend and reactivate at the click of a button.
We're trusted by disruptive brands, established retailers & market leaders alike.
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