Marketing Strategy
"Working with the team at The Graygency has been great, they integrate well with our team, communicate and report well all while providing insight into performance with a deep understanding across all channels and a structured approach to creative, testing and scaling."
Damian Soong, CEO Form Nutrition
Our process begins with a deep and unflinching examination of your brand, competitors, customers, and the entire market landscape. Utilising a mix of quantitative and qualitative methods, we identify the key challenges and opportunities that lie ahead. By understanding the underlying laws of marketing as we recognise common patterns and behaviours in the market, ensuring that our analysis is grounded in empirically proven principles.
By understanding the distinctiveness and relevance of your product, we develop marketing assets that resonate with your audience. Creativity and innovation are at the forefront of our strategy, allowing your brand to stand out and grow market share. In this phase, we focus on delivering creative assets that are both memorable and also effective in driving purchase behaviour.
We conduct rigorous testing of our marketing campaigns before full-scale implementation, employing various methods, including A/B testing, tracking studies, and more. By using real-world data, we are able to adjust and optimize campaigns for maximum effectiveness.
Learning is a continuous process that doesn't end with the launch of a campaign. We believe in learning from both success and failure, as they are equally informative. We continuously study consumer behaviour and marketing effectiveness. This iterative learning approach allows us to refine our methods and ensure that they align with the dynamic and evolving marketplace.
The concept of evolution is central to our approach, mirroring the ever-changing nature of marketing. We are committed to staying ahead of the curve. We continually reassess our strategies and tactics, using insights gleaned from our analysis, creation, testing, and learning phases. This ensures that our marketing strategy is not static but evolves with the market, embracing new trends, technologies, and opportunities.
Our process begins with a deep and unflinching examination of your brand, competitors, customers, and the entire market landscape. Utilising a mix of quantitative and qualitative methods, we identify the key challenges and opportunities that lie ahead. By understanding the underlying laws of marketing as we recognise common patterns and behaviours in the market, ensuring that our analysis is grounded in empirically proven principles.
By understanding the distinctiveness and relevance of your product, we develop marketing assets that resonate with your audience. Creativity and innovation are at the forefront of our strategy, allowing your brand to stand out and grow market share. In this phase, we focus on delivering creative assets that are both memorable and also effective in driving purchase behaviour.
We conduct rigorous testing of our marketing campaigns before full-scale implementation, employing various methods, including A/B testing, tracking studies, and more. By using real-world data, we are able to adjust and optimize campaigns for maximum effectiveness.
Learning is a continuous process that doesn't end with the launch of a campaign. We believe in learning from both success and failure, as they are equally informative. We continuously study consumer behaviour and marketing effectiveness. This iterative learning approach allows us to refine our methods and ensure that they align with the dynamic and evolving marketplace.
The concept of evolution is central to our approach, mirroring the ever-changing nature of marketing. We are committed to staying ahead of the curve. We continually reassess our strategies and tactics, using insights gleaned from our analysis, creation, testing, and learning phases. This ensures that our marketing strategy is not static but evolves with the market, embracing new trends, technologies, and opportunities.
Meet the specialists
behind our work
Meet the specialists
We work side by side with you to shift perspectives and drive transformative growth for your brand now and in the future. With a maximum of 5 accounts per team, we prioritise strong relationships and your long-term success.
Jacob Johannessen
Paid-social specialist
Oliver Champion
Paid-social specialist
"The Graygency team has been instrumental in the growth of Turtledove London over the previous 18 months. Their approach to paid-media is unique, often uncovering opportunities within our own business before we did. They communicate constantly throughout the process and have a strong commercial understanding of the fashion industry."
Imran Hassan, CEO Turtledove London
Our tech
Our tech
We have designed a suite of proprietary tools to cut through the noise and focus on what is important for our team and partners..
With over 56% of Paid-Media performance attributed to creative performance, we deliver in-depth analysis of your brands creative performance metrics directly to your creative team.
No jargon, just actionable insights that drive creativity..
Tap in to our performance index containing an overview of performance information including targeting, spend distribution and advertising costs across all Paid-Media channels and categories.
Our inventory monitoring system delivers automated updates on your stock levels including broken stock and replenishment. Our alert system also tracks the sell through of SKU’s in relation to the seasonality of collections. Our goal was to reduce inefficiencies in advertising broken stock, wasted spend and highlight opportunities to prevent deadstock..
Our system logs your paid media performance and any shifts in website performance. This allows us to check your brand vitals and adapt strategy if required..
On average platform outages occur twice a year per advertising platform costing brands and advertisers thousands in lost spend. In response to this we created a “kill switch” allowing us to pause activity immediately and prevent wasted spend and reactivate at the click of a button.
We're trusted by disruptive brands, established retailers & market leaders alike.
Let's chat
