Performance Marketing
"Their deep understanding of our ethos, combined with innovative strategies and data-driven decision-making, have catalyzed remarkable growth in our online presence. Their work with Paid Media and Marketing Strategy has effectively expanded our reach internationally. With The Graygency, we've found not just a team of experts, but trusted partners in our journey."
Alexandra Miro, Founder
In a challenging landscape our team focuses on what can be measured based on your Performance Marketing activity. Our focus is on tying performance back to commercial metrics including cost of acquisition, Net profitability and incremental sales. We provide access to our own Marketing Mix Models to all brands as standard.
Content sits at the forefront of a successful paid-media campaign. As a brand it is always helpful to have suggestions for concepts and creatives, our team ensure your are never short of ideas. We combine this with our proprietary creator-science tool to analyse the performance of copy and creative assets and relay this information back to creative teams.
Whether you need incremental sales, brand recognition or improving performance metrics we have tried and tested Test & Learn protocols to reach your business objectives with a focus on incrementallity.
Your marketing strategy is constantly evolving, as your partner we keep you ahead of your competition through trend monitoring, dialogue with the platforms as a premier partner and access to Beta features.
The concept of evolution is central to our approach, mirroring the ever-changing nature of marketing. We are committed to staying ahead of the curve. We continually reassess our strategies and tactics, using insights gleaned from our analysis, creation, testing, and learning phases. This ensures that our marketing strategy is not static but evolves with the market, embracing new trends, technologies, and opportunities.
In a challenging landscape our team focuses on what can be measured based on your Performance Marketing activity. Our focus is on tying performance back to commercial metrics including cost of acquisition, Net profitability and incremental sales. We provide access to our own Marketing Mix Models to all brands as standard.
Content sits at the forefront of a successful paid-media campaign. As a brand it is always helpful to have suggestions for concepts and creatives, our team ensure your are never short of ideas. We combine this with our proprietary creator-science tool to analyse the performance of copy and creative assets and relay this information back to creative teams.
Whether you need incremental sales, brand recognition or improving performance metrics we have tried and tested Test & Learn protocols to reach your business objectives with a focus on incrementallity.
Your marketing strategy is constantly evolving, as your partner we keep you ahead of your competition through trend monitoring, dialogue with the platforms as a premier partner and access to Beta features.
The concept of evolution is central to our approach, mirroring the ever-changing nature of marketing. We are committed to staying ahead of the curve. We continually reassess our strategies and tactics, using insights gleaned from our analysis, creation, testing, and learning phases. This ensures that our marketing strategy is not static but evolves with the market, embracing new trends, technologies, and opportunities.
Meet the specialists
behind our work
Meet the specialists
We work side by side with you to shift perspectives and drive transformative growth for your brand now and in the future. With a maximum of 5 accounts
per team, we prioritise strong relationships and your long-term success.
Andy Gray
CEO
Jacob Johannessen
Paid-Social Specialist
Oliver Champion
Paid-Social Specialist
Tobias Filt
PPC Specialist
Nanna Hansen
Paid-Social Co-ordination
"The Graygency team has been instrumental in the growth of Turtledove London over the previous 18 months. Their approach to paid-media is unique, often uncovering opportunities within our own business before we did. They communicate constantly throughout the process and have a strong commercial understanding of the fashion industry."
Imran Hassan, CEO Turtledove London
Our tech
Our tech
We have designed a suite of proprietary tools to cut through the noise and focus on what is important for our team and partners..
With over 56% of Paid-Media performance attributed to creative performance, we deliver in-depth analysis of your brands creative performance metrics directly to your creative team.
No jargon, just actionable insights that drive creativity..
Tap in to our performance index containing an overview of performance information including targeting, spend distribution and advertising costs across all Paid-Media channels and categories.
Our inventory monitoring system delivers automated updates on your stock levels including broken stock and replenishment. Our alert system also tracks the sell through of SKU’s in relation to the seasonality of collections. Our goal was to reduce inefficiencies in advertising broken stock, wasted spend and highlight opportunities to prevent deadstock..
Our system logs your paid media performance and any shifts in website performance. This allows us to check your brand vitals and adapt strategy if required..
On average platform outages occur twice a year per advertising platform costing brands and advertisers thousands in lost spend. In response to this we created a “kill switch” allowing us to pause activity immediately and prevent wasted spend and reactivate at the click of a button.
We're trusted by disruptive brands, established retailers & market leaders alike.
Let's chat
