Deliver significant growth for luxury swim and resort wear brand, Alexandra Miro, through management and optimisation of their paid social channels and creative content.
Luxury Messaging: We strategically worked to communicate Alexandra Miro’s brand is more than just a product, it’s an experience. We utilised luxury messaging in every creative, including showing products in resort-like settings, rather than a basic collection catalogue.
Strong Creatives: Our media buyers worked directly with our design team to create bespoke paid media creatives for each and every campaign. We utilised storytelling techniques and high quality creatives to evoke a deeper sense of luxury, exclusivity and aspiration within our assets.
Strategy: We utilised various performance creative tactics to ensure only the most profitable and engaging creatives were running and used this to inform later creative direction. Split tests were made for various creatives and copy for optimisation.
Leveraging consumer trends: Being a highly seasonal product, we kept an eye on global swimsuit trends and events and incorporated these into our strategic planning.
Scaling to new markets: By incorporating strategic learnings and valuable data insights from the UK market, we were able to expand the brand to new markets, with the US being the top priority to ensure a stable revenue flow throughout the entire calendar year.
Using an omnichannel strategy, we were able to enter the market, and as we gained insights on US consumer behaviour, we saw a 17% higher AOV in this market through a tailored customer journey approach.
“Their deep understanding of our ethos, combined with innovative strategies and data-driven decision-making, have catalyzed remarkable growth in our online presence. Their work with Paid Media and Marketing Strategy has effectively expanded our reach internationally. With The Graygency, we’ve found not just a team of experts, but trusted partners in our journey”.
Meet the team
Motion graphic designer