Brand Marketing

Elevate your brand's salience with paid media strategies, designed to shatter performance plateaus. Our team are there to guide you every step of the way to growing your brand. We advise you what to measure, how to measure it and the time scales for change. Building long term strategies for long term companies.

"Finding an agency that understands your business and people and supports you in your commercial and professional ambitions is a little like trying to find your perfect partner. Once you've found the right one, you want to hold onto them forever. The Graygency is a vital extension of our marketing department. They provide an invaluable service, including first-class design expertise and copy, expert strategic direction and a wealth of industry experience across a wide repertoire of business categories. Long may our marriage continue!"

Claire Green, Brand Director Bibado

Our process begins with a deep and unflinching examination of your brand, competitors, customers, and the entire market landscape. Utilising a mix of quantitative and qualitative methods, we identify the key challenges and opportunities that lie ahead. By understanding the underlying laws of marketing as we recognise common patterns and behaviours in the market, ensuring that our analysis is grounded in empirically proven principles.

By understanding the distinctiveness and relevance of your product, we develop marketing assets that resonate with your audience. Creativity and innovation are at the forefront of our strategy, allowing your brand to stand out and grow market share. In this phase, we focus on delivering creative assets that are both memorable and also effective in driving purchase behaviour.

We conduct rigorous testing of our marketing campaigns before full-scale implementation, employing various methods, including A/B testing, tracking studies, and more. By using real-world data, we are able to adjust and optimize campaigns for maximum effectiveness.

Learning is a continuous process that doesn't end with the launch of a campaign. We believe in learning from both success and failure, as they are equally informative. We continuously study consumer behaviour and marketing effectiveness. This iterative learning approach allows us to refine our methods and ensure that they align with the dynamic and evolving marketplace.

The concept of evolution is central to our approach, mirroring the ever-changing nature of marketing. We are committed to staying ahead of the curve. We continually reassess our strategies and tactics, using insights gleaned from our analysis, creation, testing, and learning phases. This ensures that our marketing strategy is not static but evolves with the market, embracing new trends, technologies, and opportunities.

Our process begins with a deep and unflinching examination of your brand, competitors, customers, and the entire market landscape. Utilising a mix of quantitative and qualitative methods, we identify the key challenges and opportunities that lie ahead. By understanding the underlying laws of marketing as we recognise common patterns and behaviours in the market, ensuring that our analysis is grounded in empirically proven principles.

By understanding the distinctiveness and relevance of your product, we develop marketing assets that resonate with your audience. Creativity and innovation are at the forefront of our strategy, allowing your brand to stand out and grow market share. In this phase, we focus on delivering creative assets that are both memorable and also effective in driving purchase behaviour.

We conduct rigorous testing of our marketing campaigns before full-scale implementation, employing various methods, including A/B testing, tracking studies, and more. By using real-world data, we are able to adjust and optimize campaigns for maximum effectiveness.

Learning is a continuous process that doesn't end with the launch of a campaign. We believe in learning from both success and failure, as they are equally informative. We continuously study consumer behaviour and marketing effectiveness. This iterative learning approach allows us to refine our methods and ensure that they align with the dynamic and evolving marketplace.

The concept of evolution is central to our approach, mirroring the ever-changing nature of marketing. We are committed to staying ahead of the curve. We continually reassess our strategies and tactics, using insights gleaned from our analysis, creation, testing, and learning phases. This ensures that our marketing strategy is not static but evolves with the market, embracing new trends, technologies, and opportunities.

Meet the specialists
behind our work

Meet the specialists

We work side by side with you to shift perspectives and drive transformative growth for your brand now and in the future. With a maximum of 5 accounts
per team, we prioritise strong relationships and your long-term success.

Shade Schutze

Shade Schutze

Tiffany de Ponte

Ellie Burton

Ellie Burton

Email Marketing Specialist

Our tech

Our tech

We have designed a suite of proprietary tools to cut through the noise and focus on what is important for our team and partners..

With over 56% of Paid-Media performance attributed to creative performance, we deliver in-depth analysis of your brands creative performance metrics directly to your creative team.

No jargon, just actionable insights that drive creativity..

Tap in to our performance index containing an overview of performance information including targeting, spend distribution and advertising costs across all Paid-Media channels and categories.

Our inventory monitoring system delivers automated updates on your stock levels including broken stock and replenishment. Our alert system also tracks the sell through of SKU’s in relation to the seasonality of collections. Our goal was to reduce inefficiencies in advertising broken stock, wasted spend and highlight opportunities to prevent deadstock..

Our system logs your paid media performance and any shifts in website performance. This allows us to check your brand vitals and adapt strategy if required..

On average platform outages occur twice a year per advertising platform costing brands and advertisers thousands in lost spend. In response to this we created a “kill switch” allowing us to pause activity immediately and prevent wasted spend and reactivate at the click of a button.

We're trusted by disruptive brands, established retailers & market leaders alike.

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Interested in working with us or have a question?

Reach out to our team.

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