Email Marketing

Maximise the effectiveness of your email marketing strategy with our expert services. In an always-evolving media climate, understanding the potential of email marketing has never been more vital for reaching and engaging your target audience. With Klaviyo's powerful tools and our team's expertise, we'll craft personalised, data-driven email campaigns that drive results. From segmenting your audience for precise targeting to designing eye-catching templates and analysing performance metrics, we've got your email marketing covered.

After trying 5 different agencies and investing a lot of time and effort, we are thrilled to have found The Graygency. The team are responsive, great at comms and genuinely care for our brand. We couldn't be happier with our partnership!

Charlie Wilson-Vaughan, Founder

With customer inboxes inundated with countless brand emails every day, standing out is our main priority. To do so, we focus on continuously monitoring deliverability of all campaigns and flows, tailoring our email marketing strategy based on individual needs for success whilst always looking for areas of improvement and innovation. We utilise both Klaviyo’s integrated reporting and our own in depth measurability methods to all brands as standard.

Content sits at the heart of what we do in email marketing, utilising innovative design techniques to set your emails apart from the industry standard. We combine your unique brand style and tone with our expert copywriters and designers, further enhancing your brand identity and always staying ahead of the curve. With collaboration at the forefront, we make sure that your ideas can flourish whilst our team ensure you are never short of new creative concepts.

Ever wondered why your email performance is falling flat? Our tried and tested email testing protocols ensure attention to detail with every send - we believe that measurable incrementality is key, backed by our commitment to run and monitor deliverability tests and checks week-on-week to ensure your business objectives continue to be met.

Whilst your marketing strategy and business trends continue to change, we recognise that our job as your partner lies in understanding the market and learning the values and ethos of your brand inside out, reflecting such values in each and every email. We aim to keep you ahead of your competitors through trend monitoring, ongoing Klaviyo research and understanding that there is always room for growth.

As media trends, industry standards and customer mentality continue to evolve, we ensure that your email marketing strategy continues to grow in the same direction. No two emails will look the same, and nor should they. From segmentation and A/B testing to automation and content optimisation, we are the catalyst for your brand's evolution in the ever-changing landscape of email marketing.

With customer inboxes inundated with countless brand emails every day, standing out is our main priority. To do so, we focus on continuously monitoring deliverability of all campaigns and flows, tailoring our email marketing strategy based on individual needs for success whilst always looking for areas of improvement and innovation. We utilise both Klaviyo’s integrated reporting and our own in depth measurability methods to all brands as standard.

Content sits at the heart of what we do in email marketing, utilising innovative design techniques to set your emails apart from the industry standard. We combine your unique brand style and tone with our expert copywriters and designers, further enhancing your brand identity and always staying ahead of the curve. With collaboration at the forefront, we make sure that your ideas can flourish whilst our team ensure you are never short of new creative concepts.

Ever wondered why your email performance is falling flat? Our tried and tested email testing protocols ensure attention to detail with every send - we believe that measurable incrementality is key, backed by our commitment to run and monitor deliverability tests and checks week-on-week to ensure your business objectives continue to be met.

Whilst your marketing strategy and business trends continue to change, we recognise that our job as your partner lies in understanding the market and learning the values and ethos of your brand inside out, reflecting such values in each and every email. We aim to keep you ahead of your competitors through trend monitoring, ongoing Klaviyo research and understanding that there is always room for growth.

As media trends, industry standards and customer mentality continue to evolve, we ensure that your email marketing strategy continues to grow in the same direction. No two emails will look the same, and nor should they. From segmentation and A/B testing to automation and content optimisation, we are the catalyst for your brand's evolution in the ever-changing landscape of email marketing.

Meet the specialists
behind our work

Meet the specialists

We work side by side with you to shift perspectives and drive transformative growth for your brand now and in the future. With a maximum of 5 accounts per team, we prioritise strong relationships and your long-term success.

Shade Schutze

Shade Schutze

Digital Designer

Ellie Burton

Ellie Burton

Email marketing specialist

Our tech

Our tech

We have designed a suite of proprietary tools to cut through the noise and focus on what is important for our team and partners..

With over 56% of Paid-Media performance attributed to creative performance, we deliver in-depth analysis of your brands creative performance metrics directly to your creative team.

No jargon, just actionable insights that drive creativity..

Tap in to our performance index containing an overview of performance information including targeting, spend distribution and advertising costs across all Paid-Media channels and categories.

Our inventory monitoring system delivers automated updates on your stock levels including broken stock and replenishment. Our alert system also tracks the sell through of SKU’s in relation to the seasonality of collections. Our goal was to reduce inefficiencies in advertising broken stock, wasted spend and highlight opportunities to prevent deadstock..

Our system logs your paid media performance and any shifts in website performance. This allows us to check your brand vitals and adapt strategy if required..

On average platform outages occur twice a year per advertising platform costing brands and advertisers thousands in lost spend. In response to this we created a “kill switch” allowing us to pause activity immediately and prevent wasted spend and reactivate at the click of a button.

We're trusted by disruptive brands, established retailers & market leaders alike.

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Reach out to our team.

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