Sure, you could try to manage Pay-Per-Click (PPC) campaigns on your own, but it’s not as simple as it sounds. You might find it challenging to allocate your budget effectively, navigate complex keyword research, or understand how bidding systems work. Without the right experience, it’s easy to waste time and money on trial-and-error strategies that don’t deliver results.
PPC (Pay per click) advertising is one of the best ways to boost brand awareness, generate new leads, and increase conversions for your business. In fact, PPC delivers an average return on investment of around 200%. But if you want to achieve the best results, you need to figure out which PPC marketing agencies you should be working with first.
Partnering with a Pay-Per-Click (PPC) agency gives you access to the expertise, tools, data, and strategic support needed to maximise your return on ad spend. The challenge? Finding the right agency isn’t always easy.
A quick Google search for “PPC agency” will return millions of results, that’s a lot to sort through. Luckily, we’ve done the hard work for you.
After researching and reviewing dozens of top-rated PPC agencies, we’ve compiled a list of trusted companies you can count on.
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What to look for in a Top PPC Marketing Agencies
We hope the list below helps you quickly narrow down a shortlist of PPC agencies worth considering. These companies weren’t chosen at random or simply pulled from the top of a Google search—we’ve carefully selected them based on reputation and performance.
That said, even with our recommendations, it’s important to do some evaluation of your own. To make that easier, we’ve included our top tips on what to look for when choosing the right PPC agency for your needs.
- A passion for data: Any kind of performance marketing or paid media strategy should be data-driven. Your agency should know how gather data about your customers, competitors, and market to help you design more impactful campaigns. They should also be comfortable constantly analysing performance results, so they can assist you with adjusting your campaigns over time, to improve ROAS.
- Platform familiarity: PPC campaigns can stretch across multiple channels, from search engine platforms connected to Google, to social media platforms. Your chosen agency should know exactly how these advertising systems work. They should be confident using built-in targeting tools, reporting systems, and bidding solutions throughout your campaigns.
- Research skills: Alongside data analysis, research skills are a must-have for PPC. Your agency needs to be able to analyze and find the right low-competition, high-volume keywords for you to target. They should understand how to build local and mobile-first campaigns, based on your target audience, and give you tips on how to optimize your budget.
- Transparency: If your PPC marketing agency can’t show you that they’re delivering results, how do you know you’re getting what you’re paying for? Choose an agency that’s going to transparently share insights on a regular basis, and walk through reports and metrics with you. Ideally, your agency should be able to share examples of their previous work, case studies, and success stories too.
- Service scope: PPC is a great tool on its own, but you can take your results to the next level by combining it with other marketing solutions. Look for a company that can offer additional services alongside PPC, such as brand development solutions, email marketing services, or assistance with creating performance creative for paid ads.
The Top PPC Marketing Agencies This Year
We based this list of the best PPC marketing agencies around on all of the factors mentioned above. Plus, we did some extra research, to ensure the companies we recommended not only delivered results, but offered amazing customer service and support.
- The Graygency
Notable clients: Lick, Alexandra Miro, Exalt, Zone3, Bibado
Yes, that’s us. At The Graygency, we’re not just another pay-per-click marketing agency, we’re a performance-focused marketing partner. Our expertise lies in building data-driven, full-funnel paid media strategies that help businesses boost conversions, improve ROI, and strengthen brand awareness.
What makes us different? Our campaigns are designed for long-term impact. We focus not only on immediate results but also on building customer loyalty and reducing acquisition costs over time. By combining strategic insight with data-backed decisions, we deliver PPC campaigns that stand out, and keep performing.
We invest in constant incremental testing strategies, and use cutting-edge technology to discover exactly which advertising efforts are driving the best results for your company. That means we can provide guidance that ensures you make the most of your marketing budget.
Want more of an insight into what we can do? Check out our fantastic selection of case studies for more details on what we’ve accomplished for brands like yours.
Key Services:
- PPC
- Paid social
- Paid search
- Brand marketing
- Performance creative
- Performance marketing
- Marketing strategy
- The Social Shepherd
Notable clients: ACAI, EasyJet, Uniqlo, Premier Inn, Passenger
If you’re looking for one of the top PPC marketing agencies focused on the social media landscape, the Social Shepherd is a great choice. This results-driven company has even won numerous awards for it’s incredible marketing campaigns, including “Best Use of Facebook and Instagram ads”
Primarily, the Social Shepherd’s PPC team focuses mostly on paid ad campaigns for social media channels like Instagram and Facebook. However, they also have experience with Google Ads, YouTube Ads, Google Shopping, and programmatic advertising.
Plus, they can build on your PPC strategies with access to influencers for increased brand reach, and content creation services. This firm has also achieved partnership status with both Google and Meta, so they get access to tools and resources other agencies can’t use.
Key Services:
- Paid search
- Paid social
- Attribution modelling
- Programmatic advertising
- Display advertising
- Social media marketing
- Influencer marketing
- Content creation
- InBeat
Notable Clients: Nissan, Disney, New Balance, Linktree
Another of the top PPC marketing agencies with a passion for social media, inBeat is a data-driven company committed to minimising your cost per conversion. They don’t just develop ultra-effective PPC marketing strategies. InBeat works with companies to increase their online presence through strategic influencer partnerships, boosting lead generation results.
Like The Graygency, inBeat is an expert in performance-led marketing, which means they always leverage the latest cutting-edge data to help their clients stand out. They also adapt their services to suit every company, combining different strategies into a custom “growth framework”.
If you’re looking for a versatile and scalable PPC service that focuses heavily on social media impact, inBeat is a great choice. The firm can even help enhance your brand’s reputation with touchpoint optimisation and user-generated content ads.
Key Services:
- PPC management
- Paid Social
- UGC ads
- Influencer marketing
- Static ad creation
- Creative strategy
- Web Tonic
Notable clients: Erco, Vitra Plus, 123ENTRETIEN, The Fairy Godmother
Web Tonic is a digital marketing expert offering PPC and SEO services to businesses around the world. While the agency may be smaller than some of the other firms on our list, it consistently delivers impressive results.
Focused primarily on small to mid-sized enterprises (SMEs), Web Tonic specializes in driving targeted traffic and conversions through data-driven, cost-effective ad campaigns. They also offer support with Google Analytics, helping clients gain deeper insights into their performance.
When you partner with Web Tonic for PPC, you get access to a team of specialists skilled in everything from keyword research to bid management. And if you’re looking for a more comprehensive strategy, you can easily bundle PPC with their SEO services for greater impact.
Key Services:
- PPC
- SEO
- Performance marketing
- A/B testing
- Google Analytics
- Ad extensions
- Competitive analysis
- Thrive
Notable clients: Roatan Real Estate, PARC Urology, Midway Sports, Bravo Physio
Another approved Google and Meta partner, Thrive is one of the most respectable PPC marketing agencies worldwide. The company has earned hundreds of positive reviews, and showcases numerous case studies on its website, exposing just how effective its strategies are.
Thrive’s PPC marketing services include options for paid social and search marketing, in-depth competitor and customer research, and comprehensive A/B testing strategies. The team has plenty of experience with display ads, remarketing, and even YouTube advertising too.
Plus, Thrive’s expertise extends far beyond PPC. This company can help you with everything from web design and development, to social media marketing, media production, and SEO.
Key Servies:
- PPC advertising
- SEO
- Social media marketing
- Link building
- Web design
- Media production
- Content marketing
- Single Grain
Notable clients: Uber, Amazon, Airbnb, Lyft, Salesforce
Single Grain is a top-tier PPC and digital marketing agency known for its strong track record and results-driven approach. Like many leading firms, Single Grain is deeply data-focused, delivering highly customized strategies to boost lead generation, optimize conversion rates, and increase website traffic.
They’re an especially strong choice for SaaS and eCommerce businesses, though their experience spans a wide range of industries. As a Google Premier Partner, Single Grain has the expertise to craft tailored Google Search and Display ad campaigns, along with proven success in managing Facebook and other social media ad platforms.
What sets them apart is their unique approach to maximising ROAS (Return on Ad Spend). Their strategic ad structure, organising campaigns into specific categories, helps clients get the most out of their budgets.
Key Services:
- Paid search
- Paid social
- Ad creation and optimization
- Keyword research
- CRO
- Landing page development
- SEO
- Content marketing
- Disruptive Advertising
Notable clients: Adobe, KPMG, Guitar Center, First Lite
Disruptive Advertising is a company that prioritizes helping its clients to reduce wasted ad spend and increase return on investment. Unlike most of the top PPC marketing agencies mentioned here, Disruptive is actually quite selective about the clients they choose to engage with.
They won’t just promise any company the world, they’ll analyze your target audience, products, and overall goals, and tell you honestly whether they think they’re the right fit for you. That’s a level of transparency you don’t get from most organizations.
Alongside PPC campaigns for search engines and social media, Disruptive offers solutions for lifecycle marketing, lead generation, and SEO. They also deliver specialist performance creative services, to help you enhance the impact of your campaigns.
Key Services:
- Paid Search
- Paid Social
- Amazon advertising
- Lifecycle marketing
- Lead generation
- Performance creative
- SEO
- Circus PPC
Notable clients: Sky, Lavazza, JLA, ITV, Jaguar, Miele
A lot of the top PPC marketing agencies are actually pretty versatile when it comes to the range of services they offer. Circus PPC is a little different. They focus exclusively on paid advertising campaigns – but that doesn’t mean that their services aren’t extensive.
Circus offers solutions for search and social media advertising, remarketing, shopping ads, international campaigns, display advertising, video advertising and more. They even specialize in Amazon ads, generating an average 500% higher ROI for their clients.
Aside from a significant focus on PPC, Circus differentiates itself from other companies by focusing mostly on the ecommerce and retail sectors. However, they still deliver a bespoke level of service, bringing a collaborative and unique approach to every campaign.
Key Services:
- PPC management
- Paid Search
- Paid Social
- Video advertising
- Display advertising
- Amazon Ads
- Remarketing
- Advant Technology
Notable Clients: Canon, Vodafone, Cisco, Visa, Shelter
Specializing in programmatic paid ad campaigns, Advant Technology has years of experience in the digital marketing space. They’re experts in using third and first-party data in marketing strategies to deliver the best ROI across display, video, and native advertising channels.
Advant goes beyond the basics with its advertising content, helping companies to create impactful display ads, rich media, videos, connected TV ads, and even audio ads. They conduct extensive keyword research for each campaign, and provide every client with a multi-media management services that synchronizes marketing efforts across the web.
One other thing we love about Advant, is that the company constantly delivers real-time insights to its audience. As soon as you start a project with them, they’ll share dynamic reports that help you track the impact of your strategies over time, and make incremental improvements.
Key Services:
- Paid search
- Paid social
- YouTube advertising
- Programmatic advertising
- Video advertising
- Native advertising
- Audio advertising
- Display advertising
- Crowdcreate
Notable clients: Lenovo, Anker, TP-Link, Renault, Casper
Crowdcreate is a futuristic advertising company that stands out from some of the other PPC marketing agencies on this list for a few reasons. First, alongside offering comprehensive paid social and search ad solutions, Crowdcreate offers a range of unique services you won’t find elsewhere.
They can help you leverage AI to scale your marketing strategies with the latest cutting-edge tools, assist with crowdfunding and investor relations, and help with video production. They also have access to a unique influencer community that they’ve developed over time, to help their clients expand the reach of both paid and organic ads.
Crowdcreate mostly focuses on technology companies, ecommerce brands, and Web3 businesses, but they can tailor flexible marketing plans to virtually any company’s needs. They can even just act as your dedicated consultant, providing tips and training to members of your team.
Key Services:
- Paid social
- Paid search
- PR marketing
- Influencer marketing
- Video marketing
- Ecommerce marketing
- AI marketing
- NinjaPromo
Notable clients: Revolut, Samsung, Logitech, Lisk, Yves Rocher
Finally, NinjaPromo is a PPC marketing agency with a unique difference. This company follows a “Marketing as a Service” model. That basically means that clients can “bundle” different services together and pay a standard subscription price for everything they need each month.
Like the other top companies we’ve mentioned here, NinjaPromo offers extensive paid social and search marketing campaigns. They can also work with you on video marketing strategies, lead generation, PR and outreach, brand development, community management, and more.
The firm has an excellent reputation, and has even won numerous awards from reputable industry bodies. Plus, the team clearly has a lot of experience in the marketing space if its extensive articles and blog posts are anything to go by.
Key Services:
- Paid Social
- Paid Search
- Social Media marketing
- SEO
- Video marketing
- Lead generation
- Branding
- Community management
Work with the Best PPC Marketing Agency
With so many impressive PPC marketing agencies to choose from around the world today, it can be difficult to narrow down your options. Ultimately, the right partner for you will depend on your marketing goals, your budget, and your current priorities.
If you want to work with a PPC agency that can tailor your strategy to suit your specific needs, offer access to cutting-edge data and analytics, and deliver measurable improvements to your ROAS, why not consider The Graygency?
We’re not just another PPC marketing company, we’re a data-driven, performance-focused partner committed to helping businesses achieve new levels of growth. Our unique process is guaranteed to drive the results you’re looking for, whether you want to increase traffic to your website, boost conversions, or strengthen your brand’s reputation.
Contact our incredible team today to learn more about how we can optimize your PPC marketing strategy, and take your revenue to the next level.
Need some help with choosing the right agency for you ? Why not read these articles:
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