The best paid media agencies represent a valuable resource for companies looking to accelerate growth, optimize their online presence, and increase conversions.
While organic marketing strategies like content creation and SEO are still powerful, paid media campaigns can help to generate rapid results, whether youโre trying to increase conversions, and build brand awareness. Consider the fact that PPC ads alone deliver an average ROI of 200%, and it can drive twice as much traffic to your website as SEO.
The trouble is, mastering paid media is tricky. Figuring out how to distribute your marketing budget across various channels and stages of the funnel in a way that consistently delivers results takes a lot of expertise. Thatโs where paid media agencies step in.
They give companies comprehensive guidance, behind-the-scenes insights, and even the creative assets they need to turbocharge their return on investment.
But with thousands of options to choose from, how do you choose the right partner?
We objectively assessed several of the most highly-rated and reputable paid media experts, to bring you this list of some of the top options to consider this year.
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What to Look for in the Top Paid Media Agencies
Before we compare some of the top paid media agencies around the world, itโs worth identifying the key factors you should be considering when making your choice. Not all marketing agencies are alike, after all. Here are the points we considered when creating this list:
- Track Record: One of the biggest benefits of paid media is fast and measurable results. The ideal agency should be able to verify the success of their efforts with plenty of case studies, testimonials, and reviews demonstrating their accomplishments.
- Expertise: It almost goes without saying, but your paid media marketing agency should know everything there is to know about developing an incredible strategy. They should understand how to position your brand effectively in your industry, and have deep knowledge of the campaigns, channels, and strategies that will resonate with your audience.
- Service scope: Paid media strategies can encompass everything from PPC ads on Google and search platforms, to display ads, and social media campaigns. Make sure your agency offers the right blend of services based on your ideal marketing mix.ย
- Technology: Staying one step ahead in the paid media market requires an investment in technology. The ideal agency should offer access to the data analytics, reporting, and automation tools you need to scale your strategy.ย
- Customer service: A consistently excellent approach to support is crucial. Make sure your agency offers consistent, transparent communication, and can answer any questions you have throughout their relationship with your brand.
The Top X Paid Media Agencies
Paid media agencies come in many forms, from smaller organizations focused on developing bespoke brand-building and digital advertising strategies, to larger global companies. Some teams specialize in paid social and search, while others offer comprehensive full-funnel marketing strategies.
Here are our top picks for the best paid media agencies you should consider working with.
- The Graygency
Notable clients: Lick, Form Nutrition, Self-Portrait, On the Beachย
Yes, thatโs us, but weโre not just shamelessly self-promoting here. Weโve earned a space at the top of this list, as one of the most innovative paid media agencies in the world. Unlike other companies that focus heavily on PPC campaigns for Google, or social media, we offer a comprehensive approach to โbrand marketingโ, that positions organizations for long-term growth.
Our unique approach to paid media helps companies shatter performance plateaus, reduce customer acquisition costs over time, and increase marketing ROAS, with full-funnel campaigns. At the Graygency, we leverage state-of-the-art technology and unique strategies to give you actionable insights and marketing plans that drive results.
We even offer exclusive access to a performance index you can use to consistently monitor your performance across every channel and touchpoint. Just check out our huge range of amazing case studies for more insights into what we can do for your brand.
Key Paid Media Services:
- Performance marketing
- Brand marketing
- Paid Social
- Paid Search
- Performance Creative
- Marketing Strategy
- Viral Nation
Notable clients: Meta Quest, Activision, Uber, Logitech.
If your marketing strategy is heavily focused on paid advertising for social media, Viral Nation could be the ideal company for you. Specializing in working with larger companies on scalable strategies, Viral Nation offers a range of services, blending influencer marketing and technology, with data-driven paid media solutions.
The company has won numerous awards for its work, and boasts an average ROAS increase for its clients of around seven times. They also offer access to content studios, and tools companies can use to optimize their own ad campaigns over time.
Plus, with integrations available for business intelligence tools, and options for experiential and paid performance marketing, thereโs no limit to how much you can accomplish with this team.
Key Paid Media Services:
- Paid performance marketing
- Paid social media marketing
- Strategy development
- Social experiential marketing
- Business intelligence
- Disruptive Advertising
Notable clients: Instructure, Arena, Procurify, Adobe, First Lite
Disruptive Advertising is one of the top paid media agencies in the world for companies in search of innovative performance marketing solutions. Not only does this company offer a wide range of PPC services for social media and search, but they can also help with Amazon-focused marketing, lead generation, and lifecycle marketing.
Specializing in the retail and ecommerce landscape, Disruptive has built a reputation for staying one step ahead of the curve in the marketing industry. They take advantage of cutting-edge AI tools and automation to give their clients new and exciting ways to engage their audience.
The fantastic case studies shared on the companyโs website offer an excellent insight into just some of the results theyโve achieved for their clients. For instance, one company achieved a 158% increase in monthly revenue with paid media.
Key Paid Media Services:
- Paid Search
- Amazon Marketing
- Lifecycle marketing
- Paid Social
- Lead generation
- Moburst
Notable clients: Samsung, Discovery, Reddit, Dunkin Donuts
Another of the top award-winning paid media agencies, Moburst concentrates on helping companies grow, with a combination of consulting and strategy services, as well as custom marketing campaigns. The main thing that differentiates this company from its competitors is its focus on using real-time data to make granular improvements to every marketing strategies.
The company identifies the KPIs of its clients at the beginning of each interaction, then provides comprehensive feedback on paid ad performance (just like we do at the Graygency. Moburst has helped countless well-known companies achieve exceptional results.
For instance, they contributed to a 1400% increase in brand awareness and growth opportunities for Samsung, one of the worldโs biggest technology brands.
Key Paid Media Services:
- Marketing strategy
- Paid Social
- Paid search
- OTT advertising
- Social media management
- SmartSites
Notable Clients: ProxyKey, Rakuten, Mickey Truck Bodies, Classic Audi
If youโre looking for one of the most versatile paid media agencies, SmartSites might be a good pick for you. This company offers a huge selection of services, extending from organic marketing and SEO campaign management, to email and SMS strategies. They can even help you design and implement the perfect website to boost your online presence.
Weโre always impressed by a company with a huge number of raving reviews, and SmartSites publishes plenty of case studies and testimonials on its website. Like most leading paid media marketing brands, SmartSites also takes a data-driven approach to marketing, to help their clients optimize their ad-spend and return on investment.
They even specialize in identifying target audiences for your company, giving you behind-the-scenes insights into your customerโs preferences, journeys, and pain points.
Key Paid Media Services:
- Paid Social
- Paid Search
- Local and National PPC
- Ecommerce marketing
- Marketing strategy
- No Good
Notable clients: TikTok, Intuit, P&G, Amazon, Nike
Donโt let the name fool you, No Good is an incredible paid media marketing agency, known for their focus on developing tailor-made advertising strategies for every client. Like The Graygency, this company knows the value of full funnel marketing, and concentrates on building brand awareness for organizations, to drive compounding growth results.
The companyโs team excel in everything from social media ad creation, to paid search and performance branding. Plus, they offer companies access to a wide range of comprehensive analytics and reports to help them make data-driven decisions.
No Good even offers some unique service options too, such as fractional CMO services, if youโre looking for someone to guide and lead your marketing team.
Key Paid Media Services:
- Performance branding
- Paid search
- Paid social
- Marketing analytics
- Video marketing
- Power Digital
Notable clients: Stripe, Coola, Casper, Figma
Power Digital advertises itself as a growth marketing firm, driven by cutting-edge technology. The company says on average, its clients achieve a growth rate of up to 2.6 times faster than the industry average, unlocking billions in extra revenue.
Focusing on the area of full-funnel digital marketing, Power Digital concentrates on delivering consistent brand growth, rather than โone-hit-wonderโ results. They specialize mainly in the B2B and consumer marketing industries, and excel at boosting brand awareness and digital presence.
They also take advantage of state-of-the-art tools, like Nova โ a program which uses machine learning to help streamline A/B testing processes throughout paid campaigns.
Key Paid Media Services:
- Content strategy
- Amazon Advertising
- Conversion Rate Optimization
- Paid Media
- Paid Social
- Fresh Content Society (FCS)
Notable clients: KFC, Walt Disney, Right Guard, ACV
Though it specializes in social media advertising, the Fresh Content Society is a fully-fledged paid media marketing agency with plenty of diverse services to offer. The companyโs experienced team develops tailor-made paid and organic marketing strategies that prioritize brand awareness and consumer engagement.
Whether youโre taking advantage of the firmโs comprehensive community management services, or dedicated solutions for paid search, they promise never to deliver a one-size-fits-all approach. In fact, every project with this company starts with an initial concept and planning session, where they identify your KPIs and goals, and help you build the right marketing plan.
The company can even combine paid media campaigns with solutions for social media content creation, and influencer marketing.
Key Paid Media Services:
- Campaign strategy and management
- Paid Social
- Paid search
- Analytics and reporting
- Brand development
- The Goat Agency
Notable clients: Nivea, Audi, Olay, Trip, Superdrug
Ranked as one of the fastest growing agencies in Europe, Goat is a major paid media marketing company, specializing in performance marketing and influencer campaigns. Like a few of the top paid media agencies on this list, Goat is highly social media focused.
They concentrate on finding ways to elevate company brands on a range of social channels, from Facebook to Instagram, with paid campaigns, intuitive influencer marketing partnerships, and social commerce solutions. Theyโre even recognized partners with TikTok and Meta.
If youโre looking for a company that can help with paid search, Goat might not be the ideal solution, but for companies that are social-driven, this company is incredible. Theyโre particularly well-known in the beauty, cosmetics, lifestyle niches.
Key Paid Media Services:
- Paid social
- Paid media management
- Content production
- Social commerce
- Influencer marketing
- Radd Interactive
Notable clients: Medterra, Leaseville, The Honey Pot, Industrial Products
Radd Interactive is another intuitive paid media agency that offers companies a huge selection of services to choose from. Their paid media solutions focus mainly on pay-per-click advertising campaigns for Google Ads and social media. However, they can also offer assistance with SEO, and consultation.
One of the unique things about Radd Interactive is that theyโve developed their own AI solution to help them optimize paid media strategies for their customers. The โRaddBOTโ can examine your website in the same way as a search engine, allowing the firm to compare performance metrics with benchmarks, and make intelligent suggestions for growth.
Radd Interactiveโs amazing blog and free guides offer a fantastic insight into how much expertise theyโve developed in the paid media space over the years. Not to mention, the firm has won numerous awards for helping its clients grow.
Key Paid Media Services:
- AI-powered analytics
- Paid Social
- Paid search
- Campaign Management
- SEOย
- ย Vizion
Notable clients: Universal, UMB, Lennox, Pinto Ranch
Vizion is one of the top paid media agencies focused on improving visibility for its clients. Like most of the options on this list, this award-winning company offers access to numerous complementary services, from paid social advertising, to SEO. However, what really makes them stand out is their focus on customer support.
Every client working with Vizion gets access to a dedicated โHappiness Coordinatorโ, always on hand to answer their questions and deliver data-driven insights. The company also offers various valuable paid marketing solutions, from programmatic display and remarketing campaigns, to specialized support with Amazon and Google Shopping ads.
Though the firm is a little smaller than some of the other options on this list, theyโre 100% committed to giving their customers results worth raving about.
Key Paid Media Services:
- Paid Social
- Paid Search
- Local listing management
- Brand development
- Web designย
Need the Best Paid Media Agency? Work with The Graygency
Clearly there are no shortage of options available for companies in search of the top paid media agencies. However, if youโre looking for the best combination of results, data, technology, and customer service, The Graygency offers a service thatโs second to none.
Our unique approach to full-funnel, data-driven paid media marketing ensures we can help companies not only achieve powerful results across multiple channels, but also build strategies for sustainable growth. Weโll help your brand stand out from the crowd, with a tailored strategy that adapts according to your needs.
For brand and performance marketing, The Graygency is the ultimate partner, paving the way towards increased sales, revenue, and opportunities.
Reach out to our team today to start your journey into paid media marketing.
FAQs
What is paid media advertising?
Paid media advertising is a strategy that involves paying to promote your content and brand across various external platforms. It can include using everything from display networks and social media, to search engines and podcasts to elevate your brandโs reputation and increase sales.
What are paid media agencies?
Paid media agencies help companies develop comprehensive marketing strategies using paid promotional channels like search engines and social media. They can assist with everything from strategy development, to brand positioning and content creation.
How do I choose a paid media agency?
Look for an agency with expertise in full-funnel marketing and brand development. The best paid media agencies wonโt just deliver one-time results through your campaigns, theyโll give you the foundation you need for sustainable growth and brand development.
Want to learn more about finding top paid media agencies ? Try these articles below:
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