The Performance Creative Agency Driving Scroll-Stopping Results
In digital advertising, content still rules. But not just any content: performance creative that’s equal parts captivating and commercially sharp. That’s where we come in.
We’re The Graygency, a performance creative agency built for modern marketing. We align cutting-edge tools, eye-catching visuals, and a deep understanding of customer psychology to produce creative that doesn’t just look good, it converts.
As your performance marketing agency, we specialize in connecting strategic vision with storytelling magic. Our creative campaigns are designed to stop the scroll, spark curiosity, and compel action, all with precision-timed delivery across paid social, paid search, email, and beyond.
Want to lower your CPA while increasing your conversion rate? Need a single visual concept that adapts across your funnel? Our creative isn’t just pretty, it’s profit-focused, audience-aligned, and obsessively optimised for performance.
Let’s build something unforgettable.
In digital advertising, content still rules. But not just any content: performance creative that’s equal parts captivating and commercially sharp. That’s where we come in.
We’re The Graygency, a performance creative agency built for modern marketing. We align cutting-edge tools, eye-catching visuals, and a deep understanding of customer psychology to produce creative that doesn’t just look good, it converts.
As your performance marketing agency, we specialize in connecting strategic vision with storytelling magic. Our creative campaigns are designed to stop the scroll, spark curiosity, and compel action, all with precision-timed delivery across paid social, paid search, email, and beyond.
Want to lower your CPA while increasing your conversion rate? Need a single visual concept that adapts across your funnel? Our creative isn’t just pretty, it’s profit-focused, audience-aligned, and obsessively optimised for performance.
Let’s build something unforgettable.
What Happens When Creative Performs
We’ve built performance creative strategies for brands at every stage, from startup disruptors to multinational ecommerce powerhouses. The results speak for themselves.
At The Graygency, we don’t settle for safe. We deliver creative that earns its place in your marketing strategy by driving tangible, measurable growth.
- Lick increased new customer acquisition by 66% and slashed costs by 54%
- Edit Suits achieved a 91% revenue lift and launched into 3 new global markets
- Alexandra Miro scaled revenue 257% year-on-year while reducing CPA by 10%
Our clients don’t just see better campaign metrics, they see brand growth, customer loyalty, and expansion into new territories. That’s what makes us more than just a performance marketing agency. We’re your growth partner.
Our secret? Strategic creativity. Every visual, message, and concept we launch is rooted in performance data and refined through constant iteration.
We’re not just here to deliver impressions. We’re here to build creative ecosystems that turn browsers into buyers.
Powering Paid Media with Performance Creative
Paid media lives or dies on the strength of your creative. Algorithms can optimize placement, but it’s your visuals, copy, and concepts that drive action.
At The Graygency, we supercharge paid social and paid search performance with custom-crafted creative that captures attention and converts.
Whether it’s a TikTok ad that hooks users in the first three seconds, or a search ad with irresistibly click-worthy copy, our team ensures your creative speaks directly to your audience’s intent.
But we don’t stop at acquisition. Our performance creative powers lifecycle marketing too, from hyper-personalised email flows to full-funnel campaign storytelling that nurtures every lead.
When every asset aligns with a strategy that works, the result is greater brand recall, higher ROAS, and a customer experience that feels seamless from first click to final purchase.
Our Approach to Performance Creative
Creativity is just one part of the puzzle; performance is the other. At The Graygency, we’ve built a process that does both.
With a cap of just 5 clients per team, we stay deeply embedded in your brand journey, crafting a bespoke creative strategy that evolves with your business.
ANALYSE
We start by diving deep into your data, from CPA to net profit to channel attribution. Using our Marketing Mix Models, we build a clear roadmap for where creative can make the biggest impact. It’s not about just filling your creative pipeline; it’s about giving you resources that work.
Create
This is where things get fun. We combine human creativity with analytical rigour. With our proprietary Creator-Science tool, we track what visuals, formats, and hooks resonate most, then double down on what performs. Our teams can design everything from authentic UCG content, to beautiful clickable ads, and carousels.
Test
How do you know which performance creative really moves the needle for your company? You test it. Or more accurately, we do – rigorously. Every audience, placement, and asset is put through our “Test & Learn” engine to uncover hidden opportunities and breakout success. We’ll share all of our discoveries with you, to take you along on the journey.
Learn
As a leading performance creative agency, we know the power of a growth mindset. That means constant learning, continuous research, and limitless curiosity. From micro-interactions to macro-trends, we extract every possible insight. Whether it’s a comment on a Meta ad or a spike in engagement from a sub-reddit, we turn small signals into big wins.
Evolve
Performance is never static, and neither are we. We continuously refine your campaigns to stay ahead of trends, tech shifts, and customer behaviors. That’s how we future-proof your brand’s creative, and make sure ad fatigue doesn’t send your audience to sleep.
The Leading Performance Creative Agency in London
Headquartered in London, we bring a bold, global mindset to every brief.
As a leading performance creative agency in one of the world’s most dynamic digital markets, we know how to craft culturally relevant creative that connects, whether your audience is around the corner or across the globe.
From local London startups to international ecommerce giants, we help brands break into new markets, scale faster, and speak louder. That’s the power of performance creative backed by deep market insight.
Our city keeps us sharp. Your ambition keeps us hungry.
Smart Tech. Smarter Creative.
Creativity is only half the battle. To win big, you need data, and the tools to act on it fast.
That’s why The Graygency pairs jaw-dropping creative with a suite of proprietary marketing tools designed to optimise your campaigns in real time.
Creator-Science
This is how we see, before your competitors, which creative assets drive real results. From visuals to voice, this tool breaks down what performs, and shows you how to recreate the magic across channels and funnel stages.
Performance Index
Get instant insights into your campaign performance across every paid channel. It’s like a dashboard for your entire digital footprint. Find out where you’re growing, where you’re stalling, and where the hidden opportunities lie, to boost your ROI.Ready to See Creative That Performs?
Great creative is more than a pretty ad, it’s growth fuel.
At The Graygency, we bring together the art of storytelling with the science of performance. Our team becomes an extension of yours, creating, testing, and evolving campaigns that consistently outperform the competition.
If you’re done with guesswork and ready for data-backed design that scales, you’re in the right place.
Let’s turn your creative into a conversion machine.
What clients say about us
Frequently asked questions
Performance creative is built with results in mind. Unlike traditional branding content, it’s designed to drive specific actions—like clicks, conversions, or sales—using data-informed strategies. We blend creativity with analytics to produce high-converting assets that fuel paid media success.
We create a wide range of formats tailored for paid channels, including UGC-style videos, TikTok-style edits, product explainers, testimonial ads, hooks testing, static ads, and carousels. Everything is optimized for Meta, TikTok, and Google platforms based on performance trends and creative testing.
We track key metrics like CTR, CVR, ROAS, thumb-stop rate, and engagement to determine creative effectiveness.
Our process includes A/B testing multiple variations and continuously iterating based on what drives performance so we can scale winning concepts.
We offer both options. If you have existing footage, we can repurpose and optimize it. Otherwise, we handle everything from scripting and storyboarding to creator sourcing, editing, and final delivery ready to plug into your paid campaigns.
Our typical turnaround is 7–10 working days from brief to delivery, depending on the scope. We also offer ongoing monthly packages for brands that need a consistent flow of fresh, high-performing assets.
Brands Scaling With Our Performance Creative
Driving New Customer Acquisition For Lick
Driving New Customer Acquisition For Lick
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