A Paid Social Media Agency That Drives Profits
Ready to tap into the true power of social media? Work with The Graygency – a leading paid social advertising agency in London, specializing in high-impact campaigns across Meta, TikTok and more.
We don’t believe in cookie-cutter campaigns or vague metrics that don’t correlate with real revenue. Our team knows how to build social strategies that cut through the noise and boost your bottom line.
Whether you’re an emerging direct-to-consumer brand or an established ecommerce retailer, our campaigns are engineered to meet your unique growth goals – and then exceed them.
Forget vanity metrics and short-term trends, make social media your secret weapon.
Ready to tap into the true power of social media? Work with The Graygency – a leading paid social advertising agency in London, specializing in high-impact campaigns across Meta, TikTok and more.
We don’t believe in cookie-cutter campaigns or vague metrics that don’t correlate with real revenue. Our team knows how to build social strategies that cut through the noise and boost your bottom line.
Whether you’re an emerging direct-to-consumer brand or an established ecommerce retailer, our campaigns are engineered to meet your unique growth goals – and then exceed them.
Forget vanity metrics and short-term trends, make social media your secret weapon.
Meta & TikTok Ad Experts Under One Roof
Let’s face it: dominating social media means mastering multiple platforms at once.
Our approach to paid social is never confined to a single channel. We prioritize channels that drive meaningful, long-term results.
As Meta ads agency, we excel in Facebook and Instagram campaigns that combine laser-focused targeting with scroll-stopping creative. But we’re also a TikTok ads agency with a knack for viral, short-form videos that captivate audiences in seconds.
We can work with you to develop a custom multichannel, multi-touchpoint ecosystem where your brand is always front and centre. Imagine synchronising your TikTok influencer-led strategies with your Meta retargeting campaigns – seamlessly. Or, how about connecting the benefits of paid social, paid search, and email marketing?
Our team drills down into each platform’s unique user behaviours, pairing them with your brand’s commercial objectives to ensure a consistent, profitable experience for your target audience.
At The Graygency, we don’t believe in a “set it and forget it” model. Instead, we’re perpetually testing everything from creative angles to ad placement, ensuring we squeeze every drop of opportunity out of the platforms. The result? Greater reach, higher conversions, and a brand presence that’s impossible to ignore
Proven Results Across Paid Social Platforms
Results speak louder than words – and as one of the leading paid social agencies in London, we’ve proven our skills. Our clients range from disruptive start-ups to established market leaders, all united by a desire for bold creativity, real growth, and a genuine return on investment.
By refining their paid social strategies on Meta, TikTok, and other growth-led platforms, we’ve helped them scale in ways they never thought possible.
- AANKL used our paid social services to grow by 225% Y-O-Y
- Lick boosted new customer acquisition by 66% and reduced CPA by 7.5%
- Astley Clarke increased Meta ROI by 27% with our support
And we don’t just look at the front-end metrics. Our holistic analysis includes deep dives into lifetime value and incremental sales to ensure your growth is both explosive and sustainable.
With The Graygency, you’re tapping into a paid social advertising agency that cares about your overall brand health – not just the campaign you’re running this quarter.
Meta & TikTok Ad Experts Under One Roof
Let’s face it: dominating social media means mastering multiple platforms at once.
Our approach to paid social is never confined to a single channel. We prioritize channels that drive meaningful, long-term results.
As Meta ads agency, we excel in Facebook and Instagram campaigns that combine laser-focused targeting with scroll-stopping creative. But we’re also a TikTok ads agency with a knack for viral, short-form videos that captivate audiences in seconds.
We can work with you to develop a custom multichannel, multi-touchpoint ecosystem where your brand is always front and centre. Imagine synchronizing your TikTok influencer-led strategies with your Meta retargeting campaigns – seamlessly. Or, how about connecting the benefits of paid social, paid search, and email marketing?
Our team drills down into each platform’s unique user behaviours, pairing them with your brand’s commercial objectives to ensure a consistent, profitable experience for your target audience.
At The Graygency, we don’t believe in a “set it and forget it” model. Instead, we’re perpetually testing everything from creative angles to ad placement, ensuring we squeeze every drop of opportunity out of the platforms. The result? Greater reach, higher conversions, and a brand presence that’s impossible to ignore.
ANALYSE
Before we even start crafting ads, we align on metrics that matter – cost of acquisition, net profitability, incremental sales. This rigorous analysis underpins every aspect of our paid social campaigns, providing clear objectives that keep everyone focused. We measure paid social as part of our broader performance marketing strategy to ensure each channel complements the others and supports your overall marketing ecosystem.
CREATE
Content can make or break a paid social campaign. To help your ads pop, our team fuels you with fresh concepts for images, videos, and ad copy. We combine creativity with our proprietary Creator-Science tool, which measures creative performance in real-time and feeds that data back to our design teams. Expect visuals and messaging that convert curious scrollers into loyal buyers.
TEST
Success in the social media space demands continuous experimentation. Whether your goal is increased brand awareness or direct conversions, our test-and-learn protocols validate every assumption. Audience segments, bidding strategies, creative formats – if there’s a variable that can be refined, we test it systematically until we find the winning formula.
LEARN
We blend time-tested strategies with cutting-edge AI to keep our clients ahead of the curve. By investing in ongoing training, platform relationships, and trend analysis, we identify breakthroughs before they become mainstream. Our innovative approach means your campaigns benefit from the latest insights in real time.
EVOLVE
Social media changes at lightning speed, and so should your strategy. As your proactive partner, we adapt your campaigns to align with new features, algorithm shifts, and consumer habits. From being the first to hop on a new TikTok ad format to leveraging Meta’s Beta features, we make sure you’re always a step ahead in the race for consumer attention.
Your Holistic Paid Social Advertising Agency
We blend mastery of the intricate world of paid social with a tailor-made approach. Our seasoned team focuses on profit-driven strategies, using scientific methodologies that evolve with trends. By nurturing long-term partnerships, we guarantee that each campaign not only resonates with your audience but also moves the needle on tangible business goals.
A Meta and TikTok Ad Agency with Industry leading technology
If you’re still relying on the creativity of your TikTok or Meta ad agency alone – it’s time for an upgrade. We distinguish ourselves from other paid social agencies with proprietary solutions, designed to address real-world advertising issues.
Creator-Science
Ever wonder which parts of your ads truly captivate your audience? Our Creator-Science solution breaks down the performance of every creative asset, from visuals to copy. No fluff or confusing jargon - just straightforward data that your creative team can use to replicate what’s working and rethink what isn’t.
Performance Index
Imagine having a bird’s-eye view of your entire paid social strategy, including targeting, spend distribution, and ad costs. That’s exactly what Performance Index delivers. With a quick look, you’ll see the overall health of your campaigns, helping you double down on what’s working and dial back what’s not.
SKU’ED
This inventory monitoring system is perfect for ecommerce brands juggling large product catalogues. SKU’ED tracks everything - from items selling out faster than you expected to seasonal shifts in demand - so you never waste spend advertising out-of-stock products or miss opportunities to feature a hot seller.
Paid-Media Monitor
Think of this as your campaign command centre. We log all your paid social metrics alongside your website analytics to spot correlations and sudden shifts. If your conversion rate takes an unexpected dip, we catch it quickly and adjust our strategy to keep performance on track.
Kill Switch
Social platforms can - and do - experience outages. Instead of wasting money when a platform goes dark, we simply flip the Kill Switch, pausing your campaigns in seconds. Once things are back to normal, we re-activate just as swiftly, saving you both budget and frustration.Not Just Any Paid Social Agency: London’s Best
We’re trusted by disruptive brands, established retailers, and market leaders alike for one reason: we deliver results. From our multi-platform expertise to our proprietary technology, we operate as an extension of your team – constantly innovating, testing, and optimizing until your brand dominates the paid social space.
Ready to team up with a paid social media agency that saves you money, time, and headaches?
Let’s create campaigns that turn passive scrollers into loyal customers, consistently outmanoeuvre the competition, and skyrocket your brand’s visibility.
What clients say about us
Frequently asked questions
Paid social refers to advertising on social media platforms like Instagram and TikTok to reach targeted audiences and achieve specific marketing objectives. Almost all social media platforms offer self-serve ad platforms, allowing you to create an ad account and set up campaigns tailored to your goals.
Investing in paid social ads can help you reach both new and existing audiences, whether you’re aiming for a broad audience or targeting a niche demographic. It allows you to re-target existing customers and promote your latest updates or offers. With dozens of major platforms and diverse ad formats available, most businesses find paid social media advertising helps achieve their business goals.
The cost of paid advertising varies by objective, location, product and quality of creative. Typically campaigns looking to generate sales are more expensive than brand awareness objectives. This is largely due to the level of competition for those objectives, these often lead to higher advertising CPM’s (Cost per 1,000 impressions) .
The best paid media channels depend on your audience, product, and goals—but for most ecommerce brands, a mix of performance-driven platforms works best.
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Meta (Facebook & Instagram): Ideal for broad reach, prospecting, and retargeting. Great for scaling DTC sales through highly targeted campaigns.
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Google Ads: Captures high-intent traffic. Google Search and Shopping are especially effective for converting users actively looking for your product.
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TikTok Ads: Perfect for visually engaging products targeting younger audiences. High potential for viral reach and impulse purchases.
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Pinterest & Snapchat: Strong for niche audiences and visually-led product categories (e.g., beauty, home, fashion). Useful for top and mid-funnel engagement.
Each platform plays a unique role in the customer journey. Meta and TikTok drive discovery, Google converts intent, and Pinterest or Snapchat can fill strategic gaps.
At The Graygency, we don’t guess—we test. We tailor your channel strategy based on data, product-market fit, and where your audience is most likely to convert. Our goal is simple: maximise your return while minimising wasted spend.
A study by Meta reported that 56% of all advertising outcomes are driven by creative. In short it’s crucial. The platforms crave both creative volume and diversification to achieve the best outcomes. At the Graygency we have a creative strategy there to guide you through the process from analysing your content, researching audience psychographics to delivering your next batch of high converting creative.
Paid Social Growth Stories
Lick
Lick
Accelerate new customer growth via Paid Social, maintaining a strong blended nCPA efficency
+66 New Customer Acquisition
-15% Reduction In nCPA
Astley Clarke
Astley Clarke
Improving efficiency with creative diversification.
10% Improvement in MER
3x More Creative Tested
Form
Form
A test and learn approach to new customer growth
37% Annual Growth
25% New Market Growth
Alexandra Miro
Alexandra Miro
Our long term client Alexandra Miro has grown consistently and profitably under our teams Paid Media management
257% Growth
10% Reduction in CPA
