Google Marketing Live 2022 Recap: Building the Future of Marketing Together

Google Marketing Live returned in person this year and was packed with Ads and marketing news. 

Each year, Google invites marketers to hear all about their latest product innovations across their advertising and commerce offerings. With more customers than ever before turning to Google and Youtube to seek help with purchasing decisions, it’s clear Google is keen to work with marketers so they can save time and leave more room for campaign optimisation. 

This year, Google showcased a bunch of new updates and enhancements to its ad products, with plenty of attention being paid to Youtube Shorts and the adoption of Performance Max.  

With so much news to digest, we decided to break down the most important announcements marketers and advertisers need to know from Google Marketing Live 2022.


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