Shopify is one of the most popular tools in the world for companies hoping to make their fortune online. With Shopify, you don’t need to be a master coder or digital expert to begin building a successful online presence.
All you need is an account, an idea, and a little time to work on making your new store a success.
One of the biggest benefits of building your store with Shopify, is that it comes with access to tons of third-party tools and applications. With these extra “apps”, business leaders can easily unlock new functionality, like dropshipping support, the option to let customers personalize their items, and more. There are even apps for specific industries.
Today, we’re going to be looking at some of the top Shopify apps that fashion brands can use to transform their brand revenue in 2020.
Oberlo is one of the most popular apps on Shopify for any business. Essentially, this tool works by allowing business owners to import products from AliExpress – a wholesale company. You add the item information to your website, set your price, pick a description, and more.
Once a customer orders one of the products that you select through Oberlo, the supplier on the other end gets an alert, so they can handle the order fulfilment for you. For fashion companies that want to sell other people’s designs – this is one of the easiest ways to start selling. You can launch your store without even having to have an inventory.
Using Oberlo is free for up to 50 orders per month. For 500 orders, you’ll need to pay around $30 per month. If you want no limitations, your monthly cost goes up to $80 per month.
It’s much easier to convert an existing customer than it is to convert a new prospect from scratch. With Smile.io for Shopify, you can transform your customers into powerful advocates for your brand. Smile is one of the most popular loyalty programs around today, supporting everything from customer retention strategies, to referral programs and VIP campaigns. Once you set the program, your customers can collect points for the actions they take.
You can set your Smile system up, so you deliver points for things like account registrations, customer referrals, purchase, and social shares. There’s also the option to deliver benefits like free shipping, discount codes, or special vouchers depending on the kind of rewards you want to give. Using Smile is even 100% free for smaller stores.
However, if you end up with more than 2 thousand members in your program, you’ll need to pay around $50 per month.
3. Shop the Look
Shop the Look is one of the most attractive Shopify app store options for fashion companies. Perfect for any business that’s selling complimentary items that consumers can buy together, this application allows you to offer deals on complete bundles.
For instance, if you want to show off some of your new products with a picture of a model wearing your items, you can add a “Shop the Look” function to that picture that allows your customer to add all of the items to their basket at once. The app does cost you around $12.99 per month to access, but it gives you everything you need to show off your brand and reduce your cart abandonment rates.
4. Kiwi Size Chart
Another absolute must-have for a fashion company, the Kiwi Size chart and recommendation engine increases your sales by helping your audience to find the fit that’s right for them. Product sizing is often an overlooked element of the online clothing landscape, but it’s essential when you’re trying to build a positive reputation with your customers.
The Kiwi Sizing Chart app helps you to manage your sizing charts for all of your stock, in various categories. Sizing charts automatically appear within your product pages using a responsive layout, so your customers can click on a button and find out the right size for them instantly. The sizing charts are a little outdated on this app, but they are a handy bonus feature.
The free plan gives you access to full customization options and 2 published size charts. The full product is available for $5.49 when you pay yearly and comes with Google analytics integrations and no watermarks.
Any product review application on Shopify enhances the impact of your products, by showing customers that you already have a lot of happy followers. However, if you’re developing a fashion company, then it makes sense to let your customers add pictures to their testimonials. With the Loox app, you can automatically collect photo reviews of people wearing your garments and publish them to your product pages.
Loox supports fashion retailers in sending automatic requests for reviews to their customers, asking for testimonials in exchange for offer discounts, free shipping, and other bonuses. The app also supports microdata from Google. This means that you can see which of your requests lead to the most reviews from your audience.
6. Back in Stock
Running out of stock in the fashion industry doesn’t mean that your entire business needs to suddenly come to a halt. You can continue to advertise your most popular options, and even generate buzz by allowing your target audience to sign up for a notification when the product they want is available again. The Back in Stock app for Shopify is a powerful way to let your customers know that you’re restocking the items they want.
The great thing about Back in Stock, is that it integrates with popular mailing services like Klaviyo and MailChimp. This solution also helps you to grow your mailing list by having the option to add customers to your mailing list in the future too. Since analytics are the key to knowing what actually works for your business, Back in Stock also comes with an excellent analytics dashboard. Here, you can track which products are getting the most attention.
One of the easiest ways to run a fashion store in the digital world, is to access a print on demand vendor. This basically means that you work with another company that does things like printing your designs and embellishing products for you. To get started, you can use something like Printful – a complete service that makes it easy to transform your product catalog.
There are no upfront costs or set-up fees to worry about with Printful, and the impressive product catalog allows you to choose from more than 250 products, including various items of clothing. Printful is an on-demand dropshipping app specially designed for anyone with a creative business. All you need to pay for is the price of each order.
To give you extra peace of mind, Printful is also one of the few dropshipping focused apps for fashion companies that comes with excellent customer support.
8. Bulk Image Edit
Images are often a critical part of any eCommerce store. However, your visuals are even more important when you’re running a fashion company. Fashion brands need to show their clothing looking amazing in every page of their website. A poor-quality image that doesn’t have the right optimization elements in place could mean that you miss out on some essential traffic.
The Bulk Image Edit application for Shopify SEO makes sure that all of your images are having the best impact on your business. You can customize your file names and change your alt text for SEO requirements. There’s also the option to resize your images to suit Shopify standards, so you don’t slow down your site too much.
The free plan for this app comes with support for up to 50 images per month. If you need up to 1,000 edits, then you can upgrade to the $9.99 per month tier.
9. Infinite Options
Want to give your customers more choice over the items they purchase? Infinite Options is definitely worth some attention. This app essentially does what it says on the tin, by allowing you to offer more choices to your customers. With Infinite Options, your clients will be able to choose the color they want for their garment, the size, and a range of other things too.
As one of the most popular tools for print on demand and fashion companies around, Infinite Options gives you the opportunity to customize the shopping experience for your audience. By offering more personalization, companies can tap into a better chance of higher sales, and improved customer loyalty. Even better, the Infinite Options app is free to use and install.
Transform Your Shopify Store
Shopify is one of the best eCommerce tools in the world today – in part because it’s so flexible and customizable. With access to marketplace apps, you can add new features to your website that make your fashion store even more impressive. The options above provide a brief overview of just some of the things you can do with your store.
Do you want to learn more about using Shopify to transform your fashion company’s online presence? Reach out to the team at the Graygency today!
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