Your Growth, Supercharged: The Performance Marketing Agency Built to Scale
You’re not here to waste ad spend, and we’re not here to watch you try.
At The Graygency, we do performance marketing differently. We don’t just plug in some budgets, pick a few platforms, and hit “go.” We get deep into the data, obsess over the details, and build full-funnel systems that are made to scale.
As a leading performance marketing agency, we blend creative that clicks with analytics that reveal exactly what’s working (and what’s not). Whether you’re trying to bring down acquisition costs, find new audiences, or take your brand into uncharted markets, we’ll help you move forward fast.
If you’re looking for a performance marketing company that cares about your business as much as you do? You’re in the right place.
You’re not here to waste ad spend, and we’re not here to watch you try.
At The Graygency, we do performance marketing differently. We don’t just plug in some budgets, pick a few platforms, and hit “go.” We get deep into the data, obsess over the details, and build full-funnel systems that are made to scale.
As a leading performance marketing agency, we blend creative that clicks with analytics that reveal exactly what’s working (and what’s not). Whether you’re trying to bring down acquisition costs, find new audiences, or take your brand into uncharted markets, we’ll help you move forward fast.
If you’re looking for a performance marketing company that cares about your business as much as you do? You’re in the right place.
How paid media services help your business
At The Graygency, we help brands accelerate growth through high-performing paid media campaigns. Whether you’re targeting discovery on TikTok or conversion on Google, we build strategies that are measurable, scalable, and aligned with your goals.
With smart targeting and creative execution, we connect your message with customers who are ready to act—driving more conversions and stronger ROI. Our team blends media buying expertise with performance insights to ensure every pound spent delivers impact.
Real Results: The Proof is in the Performance
Some performance marketing agencies sell you on promises. We let the data do the talking.
We’ve worked with growing brands, ecommerce icons, and market disruptors, helping them unlock new revenue, break into new regions, and drop their CPAs without compromising their creative edge.
Here’s what we’ve made happen with a performance-first strategy:
- Lick grew new customer acquisition by 66%, and reduced costs by more than half.
- Edit Suits didn’t just increase revenue by 91%, they expanded into three new international markets at the same time.
- Alexandra Miro cut ad costs by 10% and still saw a year-on-year growth of 257%.
- Form Nutrition lifted Meta ROI by 27%, and boosted Google returns by 17%.
- Astley Clarke used our paid media systems to grow sales in new regions by over 25%.
Every win came from the same starting point: a business ready to grow, and a performance marketing agency that wasn’t afraid to challenge the old way of doing things.
Full-Funnel Thinking, Full-Throttle Growth.
Performance doesn’t come from doing one thing well. It comes from everything working together, beautifully. That’s where we stand out.
We don’t just build ads and hope they land. We build performance marketing systems that connect across your whole funnel. Awareness. Consideration. Conversion. Retention. It’s all mapped, tracked, and stitched together with intention.
Maybe your Meta ads are doing okay, but your emails aren’t pulling their weight. Or maybe Google’s driving clicks, but none of them are buying. We look at the full picture, then fix what’s broken and scale what works using:
- Paid Social to grab attention.
- Paid Search to catch high intent.
- Creative that actually drives action.
We don’t do disjointed. We build cohesive campaigns that feel natural to your customer, and powerful to your bottom line. Because we’re a full-funnel performance marketing agency, not just a one-channel shop, you won’t be left guessing where your next sale is coming from.
ANALYSE
We start by digging deep into the metrics that matter – cost of acquisition, net profitability, incremental sales, and any other performance indicators tied to your commercial objectives. Our in-house Marketing Mix Models give us a bird’s-eye view of what really drives impact. We don’t waste time on vanity metrics; every insight we gather translates directly into actionable strategies to grow your bottom line.
CREATE
Great advertising is powered by compelling content. Our team helps you ideate, develop, and refine ad creatives that resonate with your target audience. We blend human creativity with our proprietary Creator-Science tool to analyse performance, ensuring your copy, and performance creative convert browsers into buyers.
TEST
Whether you want more sales, increased brand visibility, or stronger performance metrics, our test-and-learn protocols ensure every hypothesis is verified with real-world data. We systematically experiment with audience segments, bidding structures, and creatives to discover what performs best. Once we identify the winners, we scale up quickly to maximize your returns.
LEARN
At The Graygency, we never stop refining. Our team blends traditional and AI-driven tactics to push the boundaries of what’s possible in Google Ads and beyond. With continuous training and experimentation, we spot industry shifts before they happen, turning those insights into real marketplace advantages for your brand.
EVOLVE
The digital environment never stands still, and neither do we. As your proactive growth partner, we keep you at the forefront of trends through real-time monitoring and direct dialogue with advertising platforms. Whether it’s accessing beta features or jumping on emerging opportunities, we’re always pivoting to keep your paid search strategy a step ahead.
London’s Top Performance Marketing Agency
We cut our teeth in London, a city full of brands trying to outsmart each other. That kind of pressure teaches you to do better work. It also means we’ve learned how to build marketing systems that not only survive the chaos, but thrive in it.
As a trusted performance marketing agency in London, we’ve helped ambitious startups make their mark, and well-known names sharpen their edge. But our reach doesn’t stop at the M25. Our clients span across continents, and so do their campaigns.
We’re comfortable working local. But we’re built to scale global.
Some brands are just getting started. Others have been around the block and are expanding into new places. No matter where you’re aiming, we help your message hit the right note. The goal is always the same: make it land, and make it count.
The city keeps us quick on our feet. The results keep our clients coming back.
Our Technology Is Your Moat
Most software out there feels bloated and vague. It claims to solve everything but never really delivers. That’s why we built our own tools. They help us make quicker decisions, avoid expensive errors, and focus on what actually drives progress. It keeps things clear and keeps your spend where it matters.
These aren’t just dashboards. They’re the reason we can act quickly when something shifts, and why our campaigns stay sharp when others lose their edge.
Creator-Science
With over half of all paid media performance linked to creative quality, we provide in-depth analysis of how your brand’s visuals and copy perform. No complicated jargon - just data-driven insights that fuel creative breakthroughs and higher returns.
Performance Index
Get a clear snapshot of where your ad spend is going and how effectively it’s working. Our Performance Index offers an overview of targeting strategies, spend distribution, and advertising costs across all your paid media channels.
SKU’ED
Manage your inventory with precision. SKU’ED tracks stock levels, broken stock, and replenishments, alerting you to any potential inefficiencies. By integrating inventory insights directly into our paid campaigns, we minimize wasteful spend and maximize selling opportunities.
Paid-Media Monitor
This tool logs your paid media performance data alongside shifts in website analytics, helping us diagnose issues quickly. If there’s a sudden drop in conversions or a spike in bounce rates, we see it in real time and adjust immediately.
Kill Switch
Platform outages can cost brands thousands in wasted spend. Our Kill Switch lets us pause and reactivate campaigns instantly. When seconds can save you serious money, having this tool on hand is a game-changer.Ready to See What Real Performance Looks Like?
We’re a performance marketing agency that treats your growth like it’s our own.
We care about what works. If something’s underperforming, we won’t hold onto it. The data tells us where to focus, but the goal is always clear: help you grow.
If you’ve had enough of generic campaigns and want something that’s built around what actually makes your business different, we should talk. We’ll look at your funnel, clear out what’s holding it back, and build a system that does what it’s supposed to do.
What clients say about us
Frequently asked questions
Performance marketing is a results-driven approach where advertisers only pay for specific actions—like clicks, sales, or leads. It works by running targeted campaigns across digital platforms such as Google, Meta, and TikTok. A performance marketing agency helps brands optimise spend and track ROI using real-time data and conversion metrics.
Unlike traditional marketing, which focuses on brand awareness with limited measurability, performance marketing is data-driven and ROI-focused. Every ad dollar is tied to measurable results—clicks, purchases, or sign-ups. This makes it more cost-effective and scalable, especially for digital-first brands.
Performance marketing channels include paid social (Meta, TikTok, LinkedIn), search ads (Google, Bing), affiliate marketing, email, and programmatic display. These platforms allow for precise targeting and tracking of conversions. Choosing the right mix of channels depends on your business goals and customer journey.
Key performance marketing metrics include CTR (Click-Through Rate), CPA (Cost per Acquisition), ROAS (Return on Ad Spend), conversion rate, and customer lifetime value. Marketers also track funnel KPIs, such as impressions and engagement. These insights help optimise campaigns for maximum profitability.
Yes, performance marketing is ideal for small businesses due to its cost-efficiency and measurable results. With flexible budgets and targeted platforms, startups can reach specific audiences without overspending. It allows small businesses to test, learn, and scale based on performance—not guesswork.
Performance Marketing Case Studies
Lick
Lick
Accelerate new customer growth via Paid Social, maintaining a strong blended nCPA efficiency.
+66% New Customer Acquisition
-7.5% CPA
Astley Clarke
Astley Clarke
Drive revenue growth through Paid Social, achieving strong cost efficiency gains.
+25% Revenue
-17% less spend
On The Beach
On The Beach
Maximize purchase conversions with Paid-Social, ensuring cost-effective results and higher efficiency.
+30% IN PURCHASES
-23% CPA
Form Nutrition
Form Nutrition
Expand market presence with impressive year-on-year growth, focusing on customer acquisition.
+25% New Market Growth
+37% Growth Y.O.Y
