Building a Scalable Performance Engine for Scandibørn
Scaling premium toy and furniture brand Scandibørn through strategic creative testing, cross channel initiatives along with bespoke target built by utilising first party data.
Scandibørn
Children’s Toys and Furniture
12 Months
Paid Social, Paid Search, Performance Creative
Scandibørn
Children’s Toys and Furniture
12 Months
Paid Social, Paid Search, Performance Creative
Challenge
Before partnering with us, Scandibørn faced challenges scaling their business and consistently driving new customer acquisition. Performance was limited by a lack of creative angles, and growth was primarily driven by existing customer segments.
They also faced the rising challenge of Product Duplicates from third party sellers using Google Shopping and an increasing cost in new customer CPC’s.
Solution
Creative Testing & Audience Expansion
Our Meta strategy was built around a structured creative testing framework designed to uncover what truly resonated with Scandibørn’s audiences. We systematically tested multiple creative angles, formats and messages to identify high-performing concepts early. This approach not only strengthened performance within existing audiences but also enabled us to tap into new, previously unexplored market segments, expanding reach and driving incremental customer growth.
Product Segmentation Strategy
To further improve relevance and performance, we separated toys and furniture into distinct campaign structures. This allowed us to tailor messaging, creatives and value propositions to each product category and its respective audience. By aligning creatives more closely with user intent and purchase behavior, we were able to increase efficiency, improve scalability and build a more sustainable Meta performance setup for Scandibørn.
Structural Change and A Focus On Ad Relevance
While Meta served as the primary growth driver for the Brand, Google Ads campaigns were built to appear for search intent capture and engagement-focused retargeting. This multi-channel approach ensured we maintained visibility throughout the customer journey.
The Google ads account was restructured to focus on keywords and audiences that were interested in a category of toy, but not a specific brand or model. This allowed us to decrease spend by 30% but achieve the same number of conversions Year on Year with an AOV increase of 14.70%.
Spotting The Trends
By identifying emerging product trends within Scandiborn’s range using market signals, we rapidly adapted Shopping, Search and Performance Max campaigns to prioritise high-demand SKUs.
This agile approach ensured strong visibility on high-intent searches, allowing us to efficiently convert trend-led demand and maximise ROAS as customer interest shifted. This account flexibility led to a -18.76% decrease in CPA’s compared to the previous year.
Revenue
ROAS
CPA
More creative tested
Top Ads
Working with The Graygency over the past year and a half has been fantastic. Their team has significantly improved our Google and Meta performance, driving measurable results and helping us reach the right audience. They’re proactive, knowledgeable, and a pleasure to work with - a real extension of the Scandibørn team.
