From Insight to Impact: The Creator-Led Strategy Behind Form’s International Breakthrough

Our work with Form Nutrition started the way most good partnerships do: with a forensic audit.

We began by deconstructing their existing paid social structure. While the brand had already seen success in the UK, the account setup wasn’t optimised to take full advantage of Meta’s machine learning capabilities. Fragmented campaign structures and legacy creative testing methods were holding back efficiency.

We simplified the account architecture, streamlining spend toward new customer acquisition and enabling broader learning across key segments. With a more focused setup, we launched our audience and creative testing protocol—targeting improvements in New Customer CPA (NCPA) from day one.

Our data science team then built out custom dashboards to track performance at an hour-by-hour level, giving us near real-time oversight and the ability to flex budget and strategy during high-traffic windows. Over time, this allowed us to fine-tune spend efficiency across geography, device, and time of day.

But the real unlock? Creator science.

---

The Creative Breakthrough

Using our creator science methodology, we analysed the DNA of high-performing assets across both prospecting and retargeting campaigns. Our internal models identified patterns around message structure, length, phrasing, and visuals that drove consistent NCPA wins.

From there, our creative team collaborated with Form’s in-house and external production partners to build assets around three core thematic pillars—each with four messaging angles, tested in a structured matrix.

This wasn’t just creative iteration. It was scientific hypothesis testing, applied to storytelling. With every round, we used performance data to validate or retire specific hooks, tones, and framings—turning subjective “creative ideas” into objective growth assets.

Knowledge transfer was built into the process, ensuring every stakeholder—from our designers to Form’s agency partners—had access to the insights driving success.

---

Results

Through a strategic blend of paid media architecture, data-led creative testing, and real-time performance tracking, we achieved sustained international growth for Form Nutrition.

Highlights included:

• Significant YoY new customer growth in the US

• A dramatically improved NCPA across prospecting

• A repeatable creative testing system with a high success rate

• A performance loop that enabled constant, controlled scaling over three years

This wasn’t a one-off campaign. It was the foundation of a system designed to grow and adapt—supporting Form’s emergence as a true global wellness brand.