Achieving 25% revenue growth with strategic paid media
Astley Clarke partnered with TheGraygency to optimize ad spend and drive significant revenue growth through data-driven paid social strategies.
Astley Clarke
Ecommerce
Ongoing 1+ year
Social media
Astley Clarke
Ecommerce
Ongoing 1+ year
Social media
Challenge
With an eye on improving efficiency, luxury jewellery retailer Astley Clarke sought the Graygency’s expertise in measurement and performance creative to execute more efficient paid media campaigns.
The retailer was open to testing social first content and improved storytelling to penetrate new audience categories across Meta and Google. A key component of this adjustment was to stay true to the brands core values and aesthetics whilst embracing more native content.
Solution
Astley Clarke and The Graygency scheduled a series of creative strategy sessions and a production cadence that would allow the brand to test quickly and draw key insights for capturing new audiences attention in a highly competitive category.
A significant breakthrough came from outlining the power of emotion and moments in advertising, which meant identifying relevant category entry points for key products and transforming these into social first stories.
The teams also identified challenges at the conversion stage of purchasing, customers were brand and product aware but there were opportunities to improve conversion. As a result of the rapid development of TikTok shop there had been an influx of new brands entering the market.
By featuring the brands retail store, press coverage and customer reviews we were able to improve overall campaign efficiency and achieve sales targets with lower investment in media.
More efficient advertising
Increase in Meta ROI
Improvement in Google ROI
More creative tested
Top Ads
TheGraygency delivered exceptional growth for our brand, all while preserving Astley Clarke’s unique essence. Their expertise and strategic insight have been invaluable to our success.
