How a deep partnership helped a luxury swimwear brand scale with surgical precision across borders and buyer profiles.
Deliver significant growth for luxury swim and resort wear brand, Alexandra Miro, through management and optimisation of their paid social channels and creative content.
Alexandra Miro
eCommerce
4 Years+
Paid Social & PPC
Alexandra Miro
eCommerce
4 Years+
Paid Social & PPC
Challenge
In the world of luxury fashion, reaching the right customer is everything. For Alexandro Miro, a British-born luxury swimwear brand renowned for its minimalist silhouettes and sculptural design, the product spoke volumes but the performance channels weren’t keeping up.
When Alexandro Miro first partnered with us over four years ago, they had just come off a string of relationships with agencies that treated them like a high-street brand focusing on reach and scale over precision and profitability.
With intense signals coming from stunning campaign visuals and high engagement, traffic numbers looked strong. But conversions lagged. The wrong consumer though intrigued simply wasn’t converting at the luxury price point.
The challenge was twofold:
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Reposition the performance marketing strategy to target true luxury consumers across Meta and Google.
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Unlock scalable growth both in the UK and internationally without diluting the brand’s exclusivity.
Solution
Alexandro Miro needed more than an ads manager, they needed a strategic growth partner. We started by going back to fundamentals.
Our first move was to build a custom acquisition framework grounded in profit not just platform ROAS.
We established clean visibility on New Customer Acquisition Cost (NCAC), Acquisitional MER, and geography-level profitability. This gave the brand something it had never truly had: confidence in where to invest and where to pull back.
By separating blended performance from pure acquisition data, we helped Alexandro Miro invest smarter, channelling spend into geographies that were demonstrably profitable and scaling back in markets where noise masked inefficiency.
This wasn’t just about numbers. We worked hand-in-hand with their brand and creative team to refine how the product was presented across platforms—ensuring the media plan, ad creatives, and funnel strategy all spoke the same visual language: luxury, clarity, confidence
Collaborative Advantage
The longevity of our partnership now over four years speaks to more than just performance. It reflects a shared belief in building something carefully, together.
Our relationship with Alexandro Miro has always been collaborative, not transactional. From weekly strategy calls to creative planning workshops, the lines between “brand side” and “agency side” have blurred in the best possible way.
Crucially, this partnership has extended beyond paid media. Through ongoing growth consulting, we’ve played an active role in guiding broader strategic decisions from market entry planning to product launches, and even navigating pricing strategy in global territories.
This agility has allowed us to adapt to changing consumer behaviour and macroeconomic conditions while remaining rooted in one unchanging truth: luxury requires intention.
Brand Growth
New Markets
CPA
Platforms
Top Ads
“Their deep understanding of our ethos, combined with innovative strategies and data-driven decision-making, have catalyzed remarkable growth in our online presence. Their work with Paid Media and Marketing Strategy has effectively expanded our reach internationally. With The Graygency, we’ve found not just a team of experts, but trusted partners in our journey”.
