Growth happens
when creative is driven by strategy & amplified
by technology

Brands in 2026 can’t scale because the algorithm’s changed and they continue to run
the creative and tactics that worked in 2024.
That’s not strategy. That’s guesswork.

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But when you have a clear strategy THAT TIES RESULTS TO
YOUR BOTTOM LINE

THIS IS WHAT HAPPENS…

Driving Profitable Growth For The UK’s Favourite Shopify Brands

ARE YOU READY TO GROW?

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The systems & strategies that scales brands as low as £30k/month to £1,000,000 months

Real growth isn’t built on hope, it’s engineered across channels by strategists who know what works.
We handle the complexity you see the results.

Below? Our proprietary tech and playbooks.

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We’re Meta Scaling Strategists –
We Take Profitable Campaigns and Make Them Massively Profitable

While other agencies optimise, we scale systematically using our Profitable Scale Framework™:

Audience Intelligence

We use 1st and 3rd party data to find your customers.

Growth Based Unit Economics

To ensure you’re profitable our Growth Strategists build out a P&L that tracks profit not ROAS.

Creative Strategy

Our creative strategists then turn these insights into briefs

Creative Velocity Systems

Our design team then create 15+ new creative variants per week to maintain performance at scale.

The Result?

The result? Our clients typically 3-5X their Meta spend while maintaining or improving profitability

See our scaling system in action View More Success Stories

Intelligence-Led creative
driven by our audience intelligence engine™

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How our audience intelligence system works

We don’t guess at audiences or throw creative at algorithms. We engineer growth by identifying who to target, what they need, and how to convert them systematically. Here’s how it works:

We’re trusted by disruptive brands, established retailers & market leaders alike.

Data driven research & strategy

We map untapped audiences and their genuine needs revealing who to target, what drives them, and when they’re ready to buy.

Performance creative that converts

Creative engineered from audience intelligence, not guesswork, designed to make algorithms deliver the right people and growth for your brand.

Full funnel paid media execution

Strategic budget allocation across channels, optimising for net new customer acquisition while maintaining healthy contribution margins.

Continuous testing & optimisation

We test creative audiences and messaging systematically using signal data to improve performance, not just volume metrics.

Meticulous Measurement

Custom models that track what actually matters: customer acquisition costs, LTV contribution margin, and real P&L impact.
No vanity metrics here.

Profitable Growth

The outcome is sustainable revenue growth from net new customers, not just harvesting existing demand or racing to the bottom on price.

Most agencies would rather keep you at £30K/month forever than risk your 4X
ROAS dropping to 2X at scale

But you didn’t work all those hours to play it safe.

ADVERTISING CAMPAIGNS ENGINEERED BY OUR AUDIENCE INTELLIGENCE SYSTEM
FOR CUSTOMER ACQUISITION AT SCALE

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Frequently Asked Questions

So you know what it’s like to work with a team of actual strategists

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How do we get started working together?

We start by thoroughly understanding your business and goals. We then take a deep dive into your past media performance to evaluate opportunities and identify what’s working (and what isn’t).

From there, we’ll present an initial strategy outlining exactly how we plan to grow your brand and achieve those goals. If you’re happy with the approach, we’ll discuss commercials and kick off our onboarding process.

This includes a comprehensive unit economics audit, creative strategy audit, and detailed paid media plan – ensuring we have a rock-solid foundation before spending a single pound on ads.

What is your approach to creative?

Our starting point is always our audience intelligence system, which uses first- and third-party data to identify the key market segments that will deliver the results that matter for your brand.

That intelligence feeds directly into our creative strategy engine, which generates initial briefs based on what your audience actually responds to. Our creative strategists then refine these briefs before handing them to our team of digital designers.

Our designers combine AI-powered tools with traditional creative methods to produce assets at scale – testing multiple angles, formats, and messages rapidly to find what drives performance.

The result? Creative that’s grounded in real audience insights, produced efficiently, and optimised for growth.

Do you have a guarantee?

We don’t offer a traditional guarantee – instead, we provide full transparency by tying results directly to your P&L, not vanity metrics like ROAS.

We start with an initial 3-month period before any longer-term commitment.

This gives you time to see our approach in action and a clear forecast for how your brand grows.

We understand how frustrating it is to work with agencies that can’t deliver, which is why we’re comfortable being judged on real business outcomes, incorporating our fees.

What we’ve found is that brands who come on board for this initial period consistently choose to continue working with our team long-term.

How is The Graygency different?

We follow data, not trends. While most agencies focus on platform optimization and vanity metrics, we’re brand builders who look at your business holistically.

We start by digging into your unit economics to identify where you can actually make more money, then create offers and strategies that drive real growth. Everything is tied to your P&L – we set daily, weekly, and monthly profit targets and plan your marketing calendar around them.

Our creative team then produces advertising designed to scale your brand and help you stand out in crowded markets.

Scaling profitably takes more than ad platform management. It takes real data, strategic intelligence, and creative that performs.

How do we know we are profitable?

As part of your onboarding and quarterly business reviews, we work through your entire P&L – including our agency costs, your fixed costs, and operating expenses. This gives us complete transparency on true profitability, not just surface-level metrics.

We then use that baseline to model your growth forecasts and monitor performance daily, ensuring we spot opportunities (or issues) before they impact your bottom line.

You’ll always know exactly where you stand financially, and every decision we make is tied back to protecting and growing your profit margins.

What Is your strategy?

We combine qualitative and quantitative data to identify gaps in the market, then develop creative and campaigns designed to capitalize on those opportunities.

Our strategy begins with a comprehensive audit of your business model, creative, positioning, and advertising – mapping the gaps between what you’re doing now and what the market actually wants. From there, we create a roadmap to close those gaps and move you toward your long-term goals, whether that’s preparing for an exit, building an internal team, or expanding product lines.

We execute in two-week sprints throughout the year, always prioritising low-hanging fruit for quick wins. The result? Not just better performance, but genuine clarity and insight about what’s actually driving growth in your business.

Have you grown brands like us?

With over a decade of working with brands, it’s quite unlikely you have anything that we haven’t seen before. We always start with a deep dive into your business, mocking up creative, running your business through our audience intelligence system before starting any work.

This front-end process of onboarding makes sure that we really understand the unique elements of your business.

We then present back the creative ideas, the strategy, and eagerly await feedback from yourself.

Once we have alignment on the right messages and audience, we then begin to execute your campaigns

Been burnt in the past?

We get it – finding the right growth partner is tough, and you’ll likely experience some bad matches before finding the good ones.

We’ve built our agency on retaining clients for years by delivering results, fresh ideas, and peace of mind. If you’ve been burnt before, you’ve probably learned the red flags and warning signs you want to avoid this time.

That’s exactly why we start with introducing you to your team and provide full P&L transparency from day one – no hiding behind vanity metrics or over-promising results we can’t deliver.

Come meet our team and see for yourself if we’re the right fit. We’d rather you walk away confident than commit to something that doesn’t feel right.

How long does it take to see results?

Honestly, it’s impossible to say without auditing your brand first – every business has different obstacles preventing growth.

Our initial conversations focus on identifying what’s currently holding you back from hitting your targets. From there, we build a clear project roadmap outlining what needs to be addressed – whether that’s pricing strategy, landing page optimization, creative diversity, or volume.

You’ll get specific timelines for each phase, so you know exactly what to expect and when. Some wins come quickly (low-hanging fruit in week one), while others take longer to implement properly.

We’re always upfront about realistic timings rather than over-promising fast results.

You’ll have full visibility into the roadmap and why each step matters.

What is your pricing?

Our pricing isn’t one-size-fits-all – it depends on where your brand is now, where you want to be, and how much work needs to be done to get you there.
We tailor our creative strategy, forecasting, and growth marketing to each client based on their specific goals and current situation.

We work with brands doing £10,000 monthly revenue all the way up to seven-figure months.

Schedule a call with our team so we can understand your needs and recommend the right approach for your business.

How involved do I need to be?

Working with us is a partnership – we can’t grow your business without your active involvement.

You’ll need to provide raw assets, collaborate on marketing calendar planning, and respond quickly to creative feedback and strategic decisions.
Your insight and engagement directly impact our combined success.
If you’re looking for a completely hands-off approach where you just sit back and review results, we’re probably not the right fit. We take significant work off your plate, but at the end of the day, it’s still your business and your input matters.

Our goal is to be a true growth partner – closing the gap between where you are and where you want to be, together.

Here’s What Happens When
Insights Drive Strategy

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We Scaled Lick’s Customer Acquisition by 66%

From Swatch to Tin how we built out Lick’s customer acquisition engine.

Challenge: Converting sample customers to buyers

Solution: New customer creative engine

Result: 200% Increase in Creative Tested

Impact: 66% New Customer Growth